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COSRX vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

COSRX and Shu Uemura are celebrated Asian beauty labels that offer distinct approaches to daily care. The Korean pioneer features targeted serums, moisturizers, cleansers, and masks rich in hyaluronic acid, glycerin, and niacinamide to suit acne-prone and oily skin types best, while the Japanese heritage house is known for transformative makeup removers and meticulously crafted formulas that suit all skin types. Choosing between them comes down to whether one seeks specialized blemish management through active ingredients or universally gentle, balanced maintenance for overall comfort.

COSRX is a Korean skincare brand founded in 2013 and owned by Amorepacific Group since 2024.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular COSRX and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular COSRX vs Shu Uemura products

Questions and answers

COSRX or Shu Uemura: which is better?

COSRX offers a much larger and more versatile lineup of products on this page compared to Shu Uemura, achieving a Superior fit level for numerous skin types. Reviewers frequently note that COSRX provides lightweight absorption, deep hydration, and effective acne control.

What is the difference between COSRX and Shu Uemura?

COSRX offers a wide range of targeted skincare products that fit acne-prone, oily, and oily acne-prone skin best, whereas Shu Uemura features only a single cleansing oil on this page that shows lower fit levels for those skin types.

Which is more affordable, COSRX or Shu Uemura?

The page does not provide pricing information to determine whether COSRX or Shu Uemura is more affordable.

Which causes fewer breakouts, COSRX or Shu Uemura?

COSRX is more suitable for acne-prone skin, as the products on this page achieve a Superior or High Lovi fit for acne-prone and oily acne-prone skin types. In contrast, the cleansing oil from Shu Uemura is rated Low or with Caution for those skin types.

Which brand has been around longer, COSRX or Shu Uemura?

Shu Uemura has been around longer, having been founded in Japan in 1967, whereas COSRX was founded in South Korea in 2013.

Which company owns COSRX and who owns Shu Uemura?

Amorepacific Group owns COSRX, while L'Oréal S.A. owns Shu Uemura.

How many products from Shu Uemura contain fragrance compared to COSRX?

Every product on the Shu Uemura page lists no fragrance, whereas COSRX has 37 out of 38 products on this page listing no fragrance with only one product containing it.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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