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The Ordinary vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular The Ordinary and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs Shu Uemura products

Questions and answers

The Ordinary or Shu Uemura: which is better?

The Ordinary is the better option for most shoppers, as the products on this page offer a wide variety of affordable, fragrance-free skincare solutions tailored to dry, sensitive, and dry sensitive skin. In contrast, Shu Uemura features only a single cleansing oil on the page with lower fit levels for several skin types. Lovi rates The Ordinary with High to Superior fit levels across many key products.

What is the difference between The Ordinary and Shu Uemura?

The Ordinary offers a large range of fragrance-free skincare products on this page and is rated High for dry and sensitive skin, while Shu Uemura features only a single cleansing oil with lower fit levels for those skin types.

Which is more affordable, The Ordinary or Shu Uemura?

The products on this page by The Ordinary are noted by reviewers as affordable and great value serums, while Shu Uemura offers only one cleansing oil product on this page with no pricing or affordability mentioned.

Which causes fewer breakouts, The Ordinary or Shu Uemura?

The products on this page from The Ordinary generally fit acne-prone skin with High or Superior levels, whereas the cleansing oil from Shu Uemura is rated Low for acne-prone skin. Therefore, The Ordinary may cause fewer breakouts for acne-prone users.

When was The Ordinary founded compared to Shu Uemura, and who owns each brand?

The Ordinary was founded in 2016 in Canada and has been owned by The Estée Lauder Companies Inc. since 2021, whereas Shu Uemura was founded in 1967 in Japan and has been owned by L'Oréal S.A. since 2003.

Do any products from The Ordinary or Shu Uemura contain fragrance?

Every product on this page from both The Ordinary and Shu Uemura lists no fragrance in its ingredients.

Which skin types does The Ordinary fit best according to its brand-focused routines?

According to its brand-focused routines, The Ordinary fits dry skin, dry sensitive skin, and sensitive skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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