🇫🇷France

BYOMA vs Hada Labo

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Hada Labo are distinct skincare brands rooted in different philosophies, with the former known for its ceramide- and squalane-rich moisturizers, toners, cleansers, and serums, and the latter celebrated for its hydrating toners, makeup removers, and nourishing moisturizers driven by advanced science. While both options suit dry skin effectively, the British line also serves oily skin through balanced, targeted moisture, whereas the Japanese line specifically comforts acne-prone skin with pore-friendly soothing solutions. These ranges differ primarily in their core formulations, with the 2022-founded label emphasizing barrier integrity and oxidative defense, and the 2004-established label focusing deeply on essential hydration.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

en.wikipedia.orghadalabosa.co.zahadalabotokyo.pl

This page compares some of the most popular BYOMA and Hada Labo products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Hada Labo products

People Say

BYOMAHada Labo
  • Hydration and Skin Barrier Mostly MentionedMostly Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “skin drinks it up — Hada Labo Gokujyun Lotion”
    • “Plumps fine lines — Hada Labo Gokujun Premium”
  • Sensitivity and Gentle Formulation Mostly MentionedMostly Mentioned
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “great for sensitive skin — BYOMA Balancing Face Mist”
    • “leaves skin soft and hydrated — Hada Labo Gokujyun Cleansing Oil”
    • “never stings my sensitive skin — Hada Labo Gokujyun Lotion”
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “sinks in quickly — BYOMA Brightening Serum”
    • “sinks in immediately — BYOMA Hydrating Serum”
    • “absorbs super quickly — Hada Labo Premium Whitening Lotion (Light)”
    • “Thick serum-like — Hada Labo Gokujun Premium”
  • Skin Clarity and Smoothing Often MentionedOften Mentioned
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
    • “Controls oil — BYOMA Moisturizing Gel-Cream”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “faded considerably — Hada Labo Shirojyun Premium Whitening Lotion”
  • Price and Value Often MentionedSometimes Noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
    • “bottle lasts forever — Hada Labo Gokujyun Lotion”
  • Versatility and Convenience Not notedOften Mentioned
    • “mixes well with oils — Hada Labo Gokujyun Lotion”
    • “Mixes with oils — Hada Labo Gokujun Premium”
    • “Streamlines your routine by replacing five separate products. — Hada Labo Gokujyun Perfect Gel”
  • Skin Reactions and Irritation Often MentionedOften Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “gave me tiny bumps — Hada Labo Gokujyun Lotion”
    • “Closed comedones — Hada Labo Gokujun Premium”
  • Sticky or Heavy Residue Sometimes NotedOften Mentioned
    • “A little bit sticky — BYOMA Clarifying Serum”
    • “sat over my skin like a glaze — BYOMA Sensitive Retinol Oil”
    • “leaves a tacky film — BYOMA Hydrating Serum”
    • “Tacky residue — Hada Labo Gokujun Premium”

BYOMA vs Hada Labo routines for dry skin

See multi-brand routine · 98% fit

BYOMA vs Hada Labo routines for oily skin

See multi-brand routine · 97% fit

BYOMA vs Hada Labo routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

BYOMA or Hada Labo: which is better?

Both BYOMA and Hada Labo are equally great options since Lovi rates their routines as Superior across every skin type. BYOMA does better for skin clarity and smoothing as well as price and value, while Hada Labo stands out for versatility and convenience.

What is the difference between BYOMA and Hada Labo?

Both BYOMA and Hada Labo provide superior routine fit across all skin types, but they differ in their formulations and standout review themes. BYOMA features ceramide-focused products that perform better for skin clarity and value, while Hada Labo offers fragrance-free hyaluronic acid toners that excel in versatility and deep hydration.

Dermatologic Therapy, 2022

BYOMA or Hada Labo for dry skin?

Both BYOMA and Hada Labo provide a Superior routine fit for dry skin. The products on this page for both brands are formulated to deliver deep hydration and moisture support.

BYOMA or Hada Labo: which moisturizer is better?

Both BYOMA and Hada Labo provide effective moisturizers, with Lovi rating their routines as having equal fit levels across multiple skin types including dry and oily skin. BYOMA focuses on barrier-strengthening ingredients like ceramides, while Hada Labo relies primarily on hyaluronic acid for deep hydration.

Dermatologic Therapy, 2022

Which is more affordable, BYOMA or Hada Labo?

BYOMA does better than Hada Labo for price and value among the products on this page.

Between BYOMA and Hada Labo, which brand offers better results for skin clarity and smoothing?

Between BYOMA and Hada Labo, BYOMA does better for skin clarity and smoothing.

Do BYOMA or Hada Labo products contain added fragrance?

BYOMA has fragrance listed in only one product on this page, the Smoothing Body Serum, while Hada Labo lists no added fragrance in any of its products.

Which brand provides better versatility and convenience according to reviewer feedback?

Hada Labo provides better versatility and convenience according to reviewer feedback. Reviewers frequently note its value and versatility alongside deep hydration.

BYOMA or Hada Labo for oily skin?

Both BYOMA and Hada Labo provide a Superior routine fit for oily skin. Reviewers often mention that BYOMA offers lightweight and fast-absorbing moisturizers, while Hada Labo is noted for deep hydration and moisturization.

BYOMA or Hada Labo for acne-prone skin?

Both BYOMA and Hada Labo provide a Superior routine fit for acne-prone skin on the products on this page. Reviewers note that Hada Labo delivers deep hydration and moisturization, while BYOMA features barrier-strengthening moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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