🇩🇪Germany

BYOMA vs Hada Labo

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Hada Labo are distinct skincare lines created to nurture the skin. The British brand, founded in 2022, features moisturizers, toners, cleansers, and serums powered by tri-ceramide and squalane, while the Japanese brand, established in 2004, is known for hydrating toners, gentle makeup removers, and nourishing moisturizers driven by advanced science. Both suits dry skin best, though the former also targets sensitive skin with components that improve barrier hydration and fight oxidative stress, and the latter leans into acne-prone skin with solutions that restore moisture and soothe irritation. Ultimately, they differ in their origin, founding years, and core active ingredients, offering distinct pathways to a healthy complexion.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

en.wikipedia.orghadalabosa.co.zahadalabotokyo.pl

This page compares some of the most popular BYOMA and Hada Labo products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Hada Labo products

People Say

BYOMAHada Labo
  • Hydration and Skin Barrier Mostly MentionedMostly Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “skin drinks it up — Hada Labo Gokujyun Lotion”
    • “Plumps fine lines — Hada Labo Gokujun Premium”
  • Sensitivity and Gentle Formulation Mostly MentionedMostly Mentioned
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “great for sensitive skin — BYOMA Balancing Face Mist”
    • “leaves skin soft and hydrated — Hada Labo Gokujyun Cleansing Oil”
    • “never stings my sensitive skin — Hada Labo Gokujyun Lotion”
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “sinks in quickly — BYOMA Brightening Serum”
    • “sinks in immediately — BYOMA Hydrating Serum”
    • “absorbs super quickly — Hada Labo Premium Whitening Lotion (Light)”
    • “Thick serum-like — Hada Labo Gokujun Premium”
  • Skin Clarity and Smoothing Often MentionedOften Mentioned
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
    • “Controls oil — BYOMA Moisturizing Gel-Cream”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “faded considerably — Hada Labo Shirojyun Premium Whitening Lotion”
  • Price and Value Often MentionedSometimes Noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
    • “bottle lasts forever — Hada Labo Gokujyun Lotion”
  • Versatility and Convenience Not notedOften Mentioned
    • “mixes well with oils — Hada Labo Gokujyun Lotion”
    • “Mixes with oils — Hada Labo Gokujun Premium”
    • “Streamlines your routine by replacing five separate products. — Hada Labo Gokujyun Perfect Gel”
  • Skin Reactions and Irritation Often MentionedOften Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “gave me tiny bumps — Hada Labo Gokujyun Lotion”
    • “Closed comedones — Hada Labo Gokujun Premium”
  • Sticky or Heavy Residue Sometimes NotedOften Mentioned
    • “A little bit sticky — BYOMA Clarifying Serum”
    • “sat over my skin like a glaze — BYOMA Sensitive Retinol Oil”
    • “leaves a tacky film — BYOMA Hydrating Serum”
    • “Tacky residue — Hada Labo Gokujun Premium”

BYOMA vs Hada Labo routines for dry skin

See multi-brand routine · 99% fit

BYOMA vs Hada Labo routines for oily skin

See multi-brand routine · 96% fit

BYOMA vs Hada Labo routines for combination skin

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Questions and answers

BYOMA or Hada Labo: which is better?

Both BYOMA and Hada Labo provide superior routine fit for dry skin, while Hada Labo has superior fit for oily, combination, acne-prone, mature, dark spot, and oily acne-prone skin types. Hada Labo relies on hyaluronic acid for deep hydration, whereas BYOMA features a tri-ceramide complex focused on the skin barrier.

Dermatologic Therapy, 2022

What is the difference between BYOMA and Hada Labo?

BYOMA focuses on strengthening the skin barrier with a tri-ceramide complex and offers better results for skin clarity and value, while Hada Labo focuses on deep hydration using hyaluronic acid and provides superior versatility and convenience.

BYOMA or Hada Labo for dry skin?

Both BYOMA and Hada Labo are a Superior fit for dry skin. Reviewers note that BYOMA helps strengthen the skin barrier with ceramides, while Hada Labo provides deep hydration through hyaluronic acid.

Dermatologic Therapy, 2022

BYOMA or Hada Labo: which moisturizer is better?

When it comes to moisturizers, BYOMA offers options like the Moisturizing Rich Cream that achieve a Superior fit level for dry skin, while Hada Labo features the Gokujyun Perfect Gel with a High fit level. Both brands provide gentle and fragrance-free formulations that shoppers frequently praise for deep hydration.

Dermatologic Therapy, 2022

Which is more affordable, BYOMA or Hada Labo?

BYOMA is more affordable than Hada Labo, as BYOMA scores better for price and value among the review themes on this page.

BYOMA or Hada Labo: which brand performs better for skin clarity and smoothing?

BYOMA performs better for skin clarity and smoothing compared to Hada Labo. Review themes on the page show that BYOMA does better for skin clarity and smoothing, while both brands tie for hydration, sensitivity, and texture.

BYOMA or Hada Labo: which offers better versatility and convenience according to reviewers?

Hada Labo offers better versatility and convenience according to reviewers.

Which brand has products that leave a sticky or heavy residue, BYOMA or Hada Labo?

Hada Labo is more often noted by reviewers for leaving sticky and tacky finishes, whereas BYOMA does better on sticky or heavy residue.

BYOMA or Hada Labo for oily skin?

For oily skin, Hada Labo achieves a Superior Lovi fit level, whereas BYOMA reaches a High fit level. Both brands offer lightweight and fast-absorbing formulas, but reviewers note that Hada Labo provides better deep hydration without heavy residues.

BYOMA or Hada Labo for acne-prone skin?

Both BYOMA and Hada Labo fit acne-prone skin well, though Hada Labo achieves a Superior routine fit compared to BYOMA's High level. Reviewers note that Hada Labo offers deep hydration and fragrance-free formulations, while BYOMA focuses on barrier-strengthening moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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