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BYOMA vs Hada Labo

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Hada Labo are distinct skincare lines created to nurture the complexion with thoughtful care. The British brand, founded in 2022, is known for its moisturizers, toners, cleansers, and serums anchored by tri-ceramide and squalane, suiting dry and dry sensitive skin best. In comparison, the Japanese brand, established in 2004, offers targeted toners, gentle makeup removers, and hydrating moisturizers that suit dry, sensitive, oily, and combination skin types. While both provide deeply nourishing formulas, they differ in their foundational ingredients, regional origins, and the specific ranges of skin types they accommodate.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

en.wikipedia.orghadalabosa.co.zahadalabotokyo.pl

This page compares some of the most popular BYOMA and Hada Labo products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Hada Labo products

People Say

BYOMAHada Labo
  • Hydration and Skin Barrier Mostly MentionedMostly Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “skin drinks it up — Hada Labo Gokujyun Lotion”
    • “Plumps fine lines — Hada Labo Gokujun Premium”
  • Sensitivity and Gentle Formulation Mostly MentionedMostly Mentioned
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “great for sensitive skin — BYOMA Balancing Face Mist”
    • “leaves skin soft and hydrated — Hada Labo Gokujyun Cleansing Oil”
    • “never stings my sensitive skin — Hada Labo Gokujyun Lotion”
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “sinks in quickly — BYOMA Brightening Serum”
    • “sinks in immediately — BYOMA Hydrating Serum”
    • “absorbs super quickly — Hada Labo Premium Whitening Lotion (Light)”
    • “Thick serum-like — Hada Labo Gokujun Premium”
  • Skin Clarity and Smoothing Often MentionedOften Mentioned
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
    • “Controls oil — BYOMA Moisturizing Gel-Cream”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “faded considerably — Hada Labo Shirojyun Premium Whitening Lotion”
  • Price and Value Often MentionedSometimes Noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
    • “bottle lasts forever — Hada Labo Gokujyun Lotion”
  • Versatility and Convenience Not notedOften Mentioned
    • “mixes well with oils — Hada Labo Gokujyun Lotion”
    • “Mixes with oils — Hada Labo Gokujun Premium”
    • “Streamlines your routine by replacing five separate products. — Hada Labo Gokujyun Perfect Gel”
  • Skin Reactions and Irritation Often MentionedOften Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “gave me tiny bumps — Hada Labo Gokujyun Lotion”
    • “Closed comedones — Hada Labo Gokujun Premium”
  • Sticky or Heavy Residue Sometimes NotedOften Mentioned
    • “A little bit sticky — BYOMA Clarifying Serum”
    • “sat over my skin like a glaze — BYOMA Sensitive Retinol Oil”
    • “leaves a tacky film — BYOMA Hydrating Serum”
    • “Tacky residue — Hada Labo Gokujun Premium”

Questions and answers

BYOMA or Hada Labo: which is better?

BYOMA and Hada Labo are both effective, but BYOMA does better for skin clarity and smoothing as well as price and value, while Hada Labo is superior for versatility and convenience. Reviewers note that BYOMA helps strengthen the skin barrier with lightweight, fragrance-free moisturizers, whereas Hada Labo provides deep hydration with fragrance-free formulations.

What is the difference between BYOMA and Hada Labo?

BYOMA outperforms Hada Labo in skin clarity and smoothing as well as price and value, while Hada Labo is noted for versatility and convenience. Reviewers find both brands equal in hydration and skin barrier benefits, sensitivity and gentle formulation, texture and absorption, and skin reactions and irritation. Additionally, BYOMA avoids sticky or heavy residue better than Hada Labo.

BYOMA or Hada Labo: which moisturizer is better?

Both BYOMA and Hada Labo offer moisturizers, such as the BYOMA Moisturizing Gel-Cream and Hada Labo Gokujyun Perfect Gel, that Lovi rates as High for dry skin and dry sensitive skin. Reviewers often mention that BYOMA focuses on barrier-strengthening ceramides, while Hada Labo relies on hyaluronic acid.

Dermatologic Therapy, 2022

Which is more affordable, BYOMA or Hada Labo?

BYOMA does better for price and value according to the review themes on this page.

Which causes fewer breakouts, BYOMA or Hada Labo?

Both BYOMA and Hada Labo perform equally regarding skin reactions and irritation, though reviewers note that both brands can occasionally cause breakouts. BYOMA products on this page feature key ingredients like ceramides and squalane, while Hada Labo focuses on hyaluronic acid.

Between BYOMA and Hada Labo, which brand offers better options for dry sensitive skin?

Both BYOMA and Hada Labo offer strong options for dry sensitive skin, with several products achieving a Superior Lovi fit level for this skin type. Hada Labo features deeply hydrating toners like Gokujyun Lotion, while BYOMA provides barrier-strengthening moisturizers such as Moisturizing Rich Cream.

Dermatologic Therapy, 2022

How do the fragrance profiles of BYOMA and Hada Labo products compare?

Both BYOMA and Hada Labo products on this page are largely fragrance-free. Reviewers often mention that formulations from both brands are gentle and fragrance-free, with BYOMA listing no fragrance in 16 of its 17 products and Hada Labo listing no fragrance in every product.

Which brand performs better in terms of skin clarity and smoothing?

BYOMA performs better than Hada Labo in terms of skin clarity and smoothing based on the review themes for the products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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