🇮🇹Italy

BYOMA vs Hada Labo

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Hada Labo are distinct skincare lines, with the British brand offering cleansers, serums, and moisturizers featuring a proprietary tri-ceramide complex and squalane, while the Japanese brand focuses on hydrating toners, gentle makeup removers, and nourishing moisturizers. These formulations suit dry skin, acne-prone skin, and mature skin best, as both expertly crafted solutions restore moisture and gently address common concerns without causing irritation or clogging pores. Through regular application, their key ingredients work harmoniously to provide tangible benefits, with the British line's tri-ceramide complex improving barrier hydration and squalane fighting oxidative stress, while the Japanese line delivers essential hydration to support a healthy skin barrier.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

en.wikipedia.orghadalabosa.co.zahadalabotokyo.pl

This page compares some of the most popular BYOMA and Hada Labo products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Hada Labo products

People Say

BYOMAHada Labo
  • Hydration and Skin Barrier Mostly MentionedMostly Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “skin drinks it up — Hada Labo Gokujyun Lotion”
    • “Plumps fine lines — Hada Labo Gokujun Premium”
  • Sensitivity and Gentle Formulation Mostly MentionedMostly Mentioned
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “great for sensitive skin — BYOMA Balancing Face Mist”
    • “leaves skin soft and hydrated — Hada Labo Gokujyun Cleansing Oil”
    • “never stings my sensitive skin — Hada Labo Gokujyun Lotion”
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “sinks in quickly — BYOMA Brightening Serum”
    • “sinks in immediately — BYOMA Hydrating Serum”
    • “absorbs super quickly — Hada Labo Premium Whitening Lotion (Light)”
    • “Thick serum-like — Hada Labo Gokujun Premium”
  • Skin Clarity and Smoothing Often MentionedOften Mentioned
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
    • “Controls oil — BYOMA Moisturizing Gel-Cream”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “faded considerably — Hada Labo Shirojyun Premium Whitening Lotion”
  • Price and Value Often MentionedSometimes Noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
    • “bottle lasts forever — Hada Labo Gokujyun Lotion”
  • Versatility and Convenience Not notedOften Mentioned
    • “mixes well with oils — Hada Labo Gokujyun Lotion”
    • “Mixes with oils — Hada Labo Gokujun Premium”
    • “Streamlines your routine by replacing five separate products. — Hada Labo Gokujyun Perfect Gel”
  • Skin Reactions and Irritation Often MentionedOften Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “gave me tiny bumps — Hada Labo Gokujyun Lotion”
    • “Closed comedones — Hada Labo Gokujun Premium”
  • Sticky or Heavy Residue Sometimes NotedOften Mentioned
    • “A little bit sticky — BYOMA Clarifying Serum”
    • “sat over my skin like a glaze — BYOMA Sensitive Retinol Oil”
    • “leaves a tacky film — BYOMA Hydrating Serum”
    • “Tacky residue — Hada Labo Gokujun Premium”

BYOMA vs Hada Labo routines for oily skin

See multi-brand routine · 95% fit

BYOMA vs Hada Labo routines for combination skin

See multi-brand routine · 95% fit

BYOMA vs Hada Labo routines for acne-prone skin

See multi-brand routine · 96% fit

Questions and answers

BYOMA or Hada Labo: which is better?

Both BYOMA and Hada Labo fit acne-prone, mature, combination, oily, and dark spot skin at an equal level on Lovi. BYOMA does better for skin clarity and smoothing and price and value, while Hada Labo does better for versatility and convenience.

What is the difference between BYOMA and Hada Labo?

BYOMA was founded in the United Kingdom in 2022 and relies on ceramides, squalane, and glycerin, while Hada Labo was founded in Japan in 2004 and centers its formulas around hyaluronic acid. Lovi rates the routine fit for both brands as equal across skin types like oily, combination, and acne-prone skin.

BYOMA or Hada Labo for oily skin?

Both BYOMA and Hada Labo fit oily skin at a Superior routine level. Reviewers mention that BYOMA offers better texture and absorption without sticky or heavy residue.

BYOMA or Hada Labo: which moisturizer is better?

Both BYOMA and Hada Labo offer effective moisturizers, with BYOMA featuring barrier-strengthening ceramides and Hada Labo focusing on hydrating hyaluronic acid. Lovi rates routine fit for both brands as equal across major skin types, including dry, mature, and acne-prone skin.

Dermatologic Therapy, 2022

Which is more affordable, BYOMA or Hada Labo?

BYOMA is more affordable, as it wins on price and value according to the review themes on this page.

Which brand has more products containing fragrance, BYOMA or Hada Labo?

BYOMA has more products containing fragrance than Hada Labo, as one BYOMA product lists fragrance while every Hada Labo product on this page lists no fragrance.

What are the main key ingredients used across BYOMA products compared to Hada Labo?

BYOMA features ceramide, tri-ceramide complex, squalane, and glycerin as its key ingredients across the products on this page. In comparison, Hada Labo relies primarily on hyaluronic acid across its product line.

When was BYOMA founded and which company owns it?

BYOMA was founded in 2022 in the United Kingdom. It is owned by Bansk Group, which acquired the brand in 2025.

BYOMA or Hada Labo for acne-prone skin?

Both BYOMA and Hada Labo fit acne-prone skin well, with Lovi rating the routine fit for both brands as Superior. Reviewers note that Hada Labo provides deep hydration and moisturization, while BYOMA focuses on lightweight and fast-absorbing moisturizers that strengthen the skin barrier.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play