🇳🇱Netherlands

BYOMA vs Hada Labo

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Hada Labo are distinct skincare lines created to support a healthy skin barrier. The British brand, founded in 2022, is known for its nourishing moisturizers, toners, cleansers, and serums anchored by tri-ceramide and squalane, while the Japanese brand, established in 2004, is loved for its hydrating toners, gentle makeup removers, and nourishing moisturizers driven by advanced science. Both brands suit dry skin and acne-prone skin best, though the former utilizes tri-ceramide and squalane to improve barrier hydration and fight oxidative stress, whereas the latter relies on expertly crafted solutions to restore moisture and soothe irritation without clogging pores.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

en.wikipedia.orghadalabosa.co.zahadalabotokyo.pl

This page compares some of the most popular BYOMA and Hada Labo products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Hada Labo products

People Say

BYOMAHada Labo
  • Hydration and Skin Barrier Mostly MentionedMostly Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “skin drinks it up — Hada Labo Gokujyun Lotion”
    • “Plumps fine lines — Hada Labo Gokujun Premium”
  • Sensitivity and Gentle Formulation Mostly MentionedMostly Mentioned
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “great for sensitive skin — BYOMA Balancing Face Mist”
    • “leaves skin soft and hydrated — Hada Labo Gokujyun Cleansing Oil”
    • “never stings my sensitive skin — Hada Labo Gokujyun Lotion”
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “sinks in quickly — BYOMA Brightening Serum”
    • “sinks in immediately — BYOMA Hydrating Serum”
    • “absorbs super quickly — Hada Labo Premium Whitening Lotion (Light)”
    • “Thick serum-like — Hada Labo Gokujun Premium”
  • Skin Clarity and Smoothing Often MentionedOften Mentioned
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
    • “Controls oil — BYOMA Moisturizing Gel-Cream”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “faded considerably — Hada Labo Shirojyun Premium Whitening Lotion”
  • Price and Value Often MentionedSometimes Noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
    • “bottle lasts forever — Hada Labo Gokujyun Lotion”
  • Versatility and Convenience Not notedOften Mentioned
    • “mixes well with oils — Hada Labo Gokujyun Lotion”
    • “Mixes with oils — Hada Labo Gokujun Premium”
    • “Streamlines your routine by replacing five separate products. — Hada Labo Gokujyun Perfect Gel”
  • Skin Reactions and Irritation Often MentionedOften Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “gave me tiny bumps — Hada Labo Gokujyun Lotion”
    • “Closed comedones — Hada Labo Gokujun Premium”
  • Sticky or Heavy Residue Sometimes NotedOften Mentioned
    • “A little bit sticky — BYOMA Clarifying Serum”
    • “sat over my skin like a glaze — BYOMA Sensitive Retinol Oil”
    • “leaves a tacky film — BYOMA Hydrating Serum”
    • “Tacky residue — Hada Labo Gokujun Premium”

BYOMA vs Hada Labo routines for dry skin

See multi-brand routine · 98% fit

BYOMA vs Hada Labo routines for oily skin

See multi-brand routine · 95% fit

BYOMA vs Hada Labo routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

BYOMA or Hada Labo: which is better?

Both BYOMA and Hada Labo are great options, as Lovi rates their routines as equal across all skin types. BYOMA is noted for better price and skin clarity, while Hada Labo is praised for its versatility and deep hydration.

What is the difference between BYOMA and Hada Labo?

Both BYOMA and Hada Labo provide products on this page that offer equal routine fit levels across major skin types, but they differ in their formulation focus and key ingredients. BYOMA features a tri-ceramide complex and squalane to help strengthen the skin barrier, while Hada Labo relies on hyaluronic acid to deliver deep hydration.

Dermatologic Therapy, 2022

BYOMA or Hada Labo for dry skin?

Both BYOMA and Hada Labo fit dry skin at a Superior level according to Lovi. Topical hyaluronic acid helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

BYOMA or Hada Labo: which moisturizer is better?

Both BYOMA and Hada Labo provide effective moisturizers, with Lovi rating their routines as equal for dry, oily, combination, acne-prone, mature, and dark spot-prone skin types. Reviewers note that the products on this page for BYOMA offer lightweight, fast-absorbing, and barrier-strengthening moisturizers, while Hada Labo focuses on deep hydration.

Which is more affordable, BYOMA or Hada Labo?

BYOMA does better than Hada Labo for price and value based on the products on this page.

Which brand has more fragrance-free products, BYOMA or Hada Labo?

Both brands offer largely fragrance-free products on this page, as every Hada Labo product lists no fragrance and 16 of the 17 BYOMA products do as well.

Do BYOMA and Hada Labo use different key ingredients in their skincare products?

Yes, BYOMA and Hada Labo use different key ingredients across the products on this page. BYOMA relies on ceramide, a tri-ceramide complex, squalane, and glycerin, whereas Hada Labo focuses on hyaluronic acid.

Which brand is better suited for skin clarity and smoothing?

BYOMA does better for skin clarity and smoothing compared to Hada Labo. Reviewers find that the products on this page offer advantages in skin clarity and smoothing.

BYOMA or Hada Labo for oily skin?

Both BYOMA and Hada Labo fit oily skin at a Superior level according to Lovi.

BYOMA or Hada Labo for acne-prone skin?

Both BYOMA and Hada Labo provide a Superior routine fit for acne-prone skin on the products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play