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BYOMA vs Hada Labo

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Hada Labo are distinct skincare lines created to support a healthy skin barrier. The British brand, founded in 2022, is known for its nourishing moisturizers, toners, cleansers, and serums anchored by tri-ceramide and squalane, while the Japanese brand, established in 2004, is loved for its hydrating toners, gentle makeup removers, and nourishing moisturizers driven by advanced science. Both brands suit dry skin and acne-prone skin best, though the former utilizes tri-ceramide and squalane to improve barrier hydration and fight oxidative stress, whereas the latter relies on expertly crafted solutions to restore moisture and soothe irritation without clogging pores.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

en.wikipedia.orghadalabosa.co.zahadalabotokyo.pl

This page compares some of the most popular BYOMA and Hada Labo products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Hada Labo products

People Say

BYOMAHada Labo
  • Hydration and Skin Barrier Mostly MentionedMostly Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “skin drinks it up — Hada Labo Gokujyun Lotion”
    • “Plumps fine lines — Hada Labo Gokujun Premium”
  • Sensitivity and Gentle Formulation Mostly MentionedMostly Mentioned
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “great for sensitive skin — BYOMA Balancing Face Mist”
    • “leaves skin soft and hydrated — Hada Labo Gokujyun Cleansing Oil”
    • “never stings my sensitive skin — Hada Labo Gokujyun Lotion”
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “sinks in quickly — BYOMA Brightening Serum”
    • “sinks in immediately — BYOMA Hydrating Serum”
    • “absorbs super quickly — Hada Labo Premium Whitening Lotion (Light)”
    • “Thick serum-like — Hada Labo Gokujun Premium”
  • Skin Clarity and Smoothing Often MentionedOften Mentioned
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
    • “Controls oil — BYOMA Moisturizing Gel-Cream”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “faded considerably — Hada Labo Shirojyun Premium Whitening Lotion”
  • Price and Value Often MentionedSometimes Noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
    • “bottle lasts forever — Hada Labo Gokujyun Lotion”
  • Versatility and Convenience Not notedOften Mentioned
    • “mixes well with oils — Hada Labo Gokujyun Lotion”
    • “Mixes with oils — Hada Labo Gokujun Premium”
    • “Streamlines your routine by replacing five separate products. — Hada Labo Gokujyun Perfect Gel”
  • Skin Reactions and Irritation Often MentionedOften Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “gave me tiny bumps — Hada Labo Gokujyun Lotion”
    • “Closed comedones — Hada Labo Gokujun Premium”
  • Sticky or Heavy Residue Sometimes NotedOften Mentioned
    • “A little bit sticky — BYOMA Clarifying Serum”
    • “sat over my skin like a glaze — BYOMA Sensitive Retinol Oil”
    • “leaves a tacky film — BYOMA Hydrating Serum”
    • “Tacky residue — Hada Labo Gokujun Premium”

BYOMA vs Hada Labo routines for dry skin

See multi-brand routine · 98% fit

BYOMA vs Hada Labo routines for oily skin

See multi-brand routine · 96% fit

BYOMA vs Hada Labo routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

BYOMA or Hada Labo: which is better?

Both BYOMA and Hada Labo achieve a Superior Lovi fit level for dry and mature skin, while Hada Labo reaches a Superior level for oily, combination, acne-prone, skin with dark spots, and oily acne-prone skin. Topical hyaluronic acid helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

What is the difference between BYOMA and Hada Labo?

Both BYOMA and Hada Labo provide superior routine fit for dry and mature skin, but Hada Labo achieves a superior fit for oily, combination, and acne-prone skin compared to BYOMA's high fit. Reviewers note that BYOMA excels in skin clarity, smoothing, price, and value, whereas Hada Labo offers better versatility and convenience.

BYOMA or Hada Labo for dry skin?

Both BYOMA and Hada Labo provide a Superior routine fit for dry skin. BYOMA focuses on barrier-strengthening ceramides and squalane, while Hada Labo emphasizes deep hydration through hyaluronic acid.

Dermatologic Therapy, 2022

BYOMA or Hada Labo: which moisturizer is better?

Both BYOMA and Hada Labo offer effective moisturizers, with Lovi fit levels ranging from Average to Superior depending on your skin type. For dry skin specifically, the routine fit for both brands reaches a Superior level.

Which is more affordable, BYOMA or Hada Labo?

BYOMA is more affordable as it is rated better for price and value.

Between BYOMA and Hada Labo, which brand is better suited for mature skin?

Both BYOMA and Hada Labo provide a Superior routine fit for mature skin. Reviewers often mention that both brands offer gentle and fragrance-free formulations.

Do BYOMA or Hada Labo products contain fragrance?

BYOMA has fragrance listed in only one product on this page, which is the Smoothing Body Serum, while the rest of the products on this page list no fragrance. Hada Labo has no fragrance listed in any of the products on this page.

What are the main key ingredients used across BYOMA products compared to Hada Labo?

BYOMA focuses on ceramide, tri-ceramide complex, squalane, and glycerin across the products on this page, whereas Hada Labo relies primarily on hyaluronic acid. Topical hyaluronic acid helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

BYOMA or Hada Labo for oily skin?

Hada Labo is a superior fit for oily skin, whereas BYOMA has a high fit. Reviewers note that Hada Labo offers great value and lightweight toners, while BYOMA is recognized for barrier-strengthening moisturizers.

BYOMA or Hada Labo for acne-prone skin?

Hada Labo is a better fit for acne-prone skin, as Lovi rates its routine as Superior compared to BYOMA's High fit. Reviewers often mention Hada Labo for deep hydration and gentle formulations, while BYOMA products on this page help strengthen the skin barrier.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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