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BYOMA vs Hada Labo

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Hada Labo are distinct skincare lines, with the former recognized for its British heritage since 2022 and the latter celebrated as a Japanese staple established in 2004. BYOMA features moisturizers, toners, cleansers, and serums rich in tri-ceramide and squalane to suit mature skin and skin with dark spots best, whereas Hada Labo offers hydrating toners, gentle makeup removers, and nourishing moisturizers driven by advanced science to serve dry skin and acne-prone skin best. Ultimately, the tri-ceramide complex and squalane improve skin barrier hydration, barrier integrity, and collagen production, while both brands deliver essential hydration and support a healthy skin barrier through thoughtfully crafted solutions.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

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This page compares some of the most popular BYOMA and Hada Labo products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Hada Labo products

People Say

BYOMAHada Labo
  • Hydration and Skin Barrier Mostly MentionedMostly Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “skin drinks it up — Hada Labo Gokujyun Lotion”
    • “Plumps fine lines — Hada Labo Gokujun Premium”
  • Sensitivity and Gentle Formulation Mostly MentionedMostly Mentioned
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “great for sensitive skin — BYOMA Balancing Face Mist”
    • “leaves skin soft and hydrated — Hada Labo Gokujyun Cleansing Oil”
    • “never stings my sensitive skin — Hada Labo Gokujyun Lotion”
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “sinks in quickly — BYOMA Brightening Serum”
    • “sinks in immediately — BYOMA Hydrating Serum”
    • “absorbs super quickly — Hada Labo Premium Whitening Lotion (Light)”
    • “Thick serum-like — Hada Labo Gokujun Premium”
  • Skin Clarity and Smoothing Often MentionedOften Mentioned
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
    • “Controls oil — BYOMA Moisturizing Gel-Cream”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “faded considerably — Hada Labo Shirojyun Premium Whitening Lotion”
  • Price and Value Often MentionedSometimes Noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
    • “bottle lasts forever — Hada Labo Gokujyun Lotion”
  • Versatility and Convenience Not notedOften Mentioned
    • “mixes well with oils — Hada Labo Gokujyun Lotion”
    • “Mixes with oils — Hada Labo Gokujun Premium”
    • “Streamlines your routine by replacing five separate products. — Hada Labo Gokujyun Perfect Gel”
  • Skin Reactions and Irritation Often MentionedOften Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “gave me tiny bumps — Hada Labo Gokujyun Lotion”
    • “Closed comedones — Hada Labo Gokujun Premium”
  • Sticky or Heavy Residue Sometimes NotedOften Mentioned
    • “A little bit sticky — BYOMA Clarifying Serum”
    • “sat over my skin like a glaze — BYOMA Sensitive Retinol Oil”
    • “leaves a tacky film — BYOMA Hydrating Serum”
    • “Tacky residue — Hada Labo Gokujun Premium”

BYOMA vs Hada Labo routines for oily skin

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BYOMA vs Hada Labo routines for combination skin

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BYOMA vs Hada Labo routines for acne-prone skin

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Questions and answers

BYOMA or Hada Labo: which is better?

Both BYOMA and Hada Labo perform exceptionally well, matching at equal levels for routine fit across dry, oily, combination, acne-prone, mature, and dark-spot-prone skin types. Reviewers note that BYOMA offers better pricing and value along with improved skin clarity, while Hada Labo provides greater versatility and convenience.

What is the difference between BYOMA and Hada Labo?

BYOMA focuses on barrier-strengthening ingredients like ceramides and squalane with products on this page often delivering better results for skin clarity, while Hada Labo centers on deep hydration using hyaluronic acid.

BYOMA or Hada Labo for oily skin?

Both BYOMA and Hada Labo reach a Superior routine fit for oily skin. Reviewers often mention that BYOMA features lightweight and fast-absorbing moisturizers, while Hada Labo offers lightweight and fast-absorbing toners.

BYOMA or Hada Labo: which moisturizer is better?

Both BYOMA and Hada Labo offer effective moisturizers, with BYOMA focusing on barrier-strengthening ingredients like ceramides and squalane while Hada Labo relies primarily on hyaluronic acid for deep hydration. Lovi rates BYOMA's moisturizing products as having a superior fit for dry skin, mature skin, and skin with dark spots, and Hada Labo's Gokujyun Perfect Gel is rated as a high fit for dry skin.

Dermatologic Therapy, 2022

Which is more affordable, BYOMA or Hada Labo?

BYOMA is more affordable as it does better in price and value compared to Hada Labo.

Between BYOMA and Hada Labo, which brand is better suited for dry skin?

Both BYOMA and Hada Labo provide products on this page with a Superior fit level for dry skin. Reviewers note that Hada Labo focuses on deep hydration and moisturization, while BYOMA features barrier-strengthening moisturizers.

Dermatologic Therapy, 2022

How do the founding years and countries of origin compare between BYOMA and Hada Labo?

BYOMA was founded in 2022 in the United Kingdom, whereas Hada Labo was established earlier in 2004 in Japan.

Which brand uses fragrance in its products, BYOMA or Hada Labo?

BYOMA includes fragrance in the Smoothing Body Serum, while the other products on this page list no fragrance, and every Hada Labo product on this page also lists no fragrance in its ingredients.

BYOMA or Hada Labo for acne-prone skin?

Both BYOMA and Hada Labo provide an equal routine fit of Superior for acne-prone skin on the products on this page. BYOMA focuses on barrier-strengthening ingredients like ceramides, while Hada Labo relies heavily on deep hydration through hyaluronic acid.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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