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BYOMA vs Hada Labo

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Hada Labo are distinct skincare lines, with the former known for its barrier-focused moisturizers, toners, cleansers, and serums featuring tri-ceramide and squalane, and the latter celebrated for its nurturing toners, gentle makeup removers, and deeply nourishing moisturizers crafted from advanced formulas. The British brand suits sensitive skin and dry sensitive skin best through gentle components like the Balancing Face Mist, Brightening Toner, and Melting Balm Cleanser, while the Japanese brand suits dry skin and dry sensitive skin best thanks to moisture-binding properties found in options such as the Gokujyun Lotion, Shirojyun Premium Whitening Lotion, and Gokujun Premium. Both offer targeted care, yet they differ because the former relies on science where its tri-ceramide complex improves skin barrier hydration and barrier integrity while squalane fights oxidative stress and boosts collagen production, whereas its counterpart works harmoniously to restore balance and comfort to the complexion.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

en.wikipedia.orghadalabosa.co.zahadalabotokyo.pl

This page compares some of the most popular BYOMA and Hada Labo products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Hada Labo products

People Say

BYOMAHada Labo
  • Hydration and Skin Barrier Mostly MentionedMostly Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “skin drinks it up — Hada Labo Gokujyun Lotion”
    • “Plumps fine lines — Hada Labo Gokujun Premium”
  • Sensitivity and Gentle Formulation Mostly MentionedMostly Mentioned
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “great for sensitive skin — BYOMA Balancing Face Mist”
    • “leaves skin soft and hydrated — Hada Labo Gokujyun Cleansing Oil”
    • “never stings my sensitive skin — Hada Labo Gokujyun Lotion”
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “sinks in quickly — BYOMA Brightening Serum”
    • “sinks in immediately — BYOMA Hydrating Serum”
    • “absorbs super quickly — Hada Labo Premium Whitening Lotion (Light)”
    • “Thick serum-like — Hada Labo Gokujun Premium”
  • Skin Clarity and Smoothing Often MentionedOften Mentioned
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
    • “Controls oil — BYOMA Moisturizing Gel-Cream”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “faded considerably — Hada Labo Shirojyun Premium Whitening Lotion”
  • Price and Value Often MentionedSometimes Noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
    • “bottle lasts forever — Hada Labo Gokujyun Lotion”
  • Versatility and Convenience Not notedOften Mentioned
    • “mixes well with oils — Hada Labo Gokujyun Lotion”
    • “Mixes with oils — Hada Labo Gokujun Premium”
    • “Streamlines your routine by replacing five separate products. — Hada Labo Gokujyun Perfect Gel”
  • Skin Reactions and Irritation Often MentionedOften Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “gave me tiny bumps — Hada Labo Gokujyun Lotion”
    • “Closed comedones — Hada Labo Gokujun Premium”
  • Sticky or Heavy Residue Sometimes NotedOften Mentioned
    • “A little bit sticky — BYOMA Clarifying Serum”
    • “sat over my skin like a glaze — BYOMA Sensitive Retinol Oil”
    • “leaves a tacky film — BYOMA Hydrating Serum”
    • “Tacky residue — Hada Labo Gokujun Premium”

BYOMA vs Hada Labo routines for dry skin

Buy Hada Labo routine · AED 682.62 · 96% fitBuy BYOMA routine · AED 605.66 · 91% fitSee multi-brand routine · 96% fit

BYOMA vs Hada Labo routines for oily skin

Buy Hada Labo routine · AED 996.78 · 92% fitBuy BYOMA routine · AED 817.28 · 87% fitSee multi-brand routine · 97% fit

BYOMA vs Hada Labo routines for combination skin

Buy Hada Labo routine · AED 790.71 · 91% fitBuy BYOMA routine · AED 642.73 · 86% fitSee multi-brand routine · 96% fit

Questions and answers

BYOMA or Hada Labo: which is better?

Both BYOMA and Hada Labo fit dry skin with a Superior Lovi level. Hada Labo leans towards Superior for oily, combination, and acne-prone skin, while BYOMA rates High for those skin types.

What is the difference between BYOMA and Hada Labo?

Both BYOMA and Hada Labo provide gentle, fragrance-free formulations, but they differ in their key ingredients and strengths, with BYOMA focusing on ceramides and the skin barrier while Hada Labo relies primarily on hyaluronic acid for deep hydration. For routine fit on this page, Hada Labo achieves a Superior level for oily, combination, acne-prone, and mature skin types, whereas BYOMA achieves a High level for those same categories.

Dermatologic Therapy, 2022

BYOMA or Hada Labo for dry skin?

Both BYOMA and Hada Labo fit dry skin equally well, as Lovi rates the routine fit for both brands as Superior. Hada Labo features deep hydration and moisturization with hyaluronic acid, while the products on this page from BYOMA focus on barrier-strengthening ceramides and squalane.

Dermatologic Therapy, 2022

BYOMA or Hada Labo: which moisturizer is better?

Both BYOMA and Hada Labo offer effective moisturizers, with BYOMA focusing on barrier-strengthening ingredients like ceramides and squalane while Hada Labo relies primarily on hyaluronic acid for deep hydration. Lovi rates the routine fit for dry and sensitive skin as Superior for both brands, though Hada Labo also achieves a Superior fit for oily, combination, and acne-prone skin.

Dermatologic Therapy, 2022

Which is more affordable, BYOMA or Hada Labo?

BYOMA is more affordable as it takes the lead in price and value compared to Hada Labo.

Between BYOMA and Hada Labo, which brand performs better for skin clarity and smoothing?

Between BYOMA and Hada Labo, BYOMA performs better for skin clarity and smoothing. The products on this page help improve skin texture and tone while targeting dark spots and blemishes.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do the key ingredients in BYOMA products compare to those in Hada Labo?

BYOMA products feature a key focus on ceramides, a tri-ceramide complex, squalane, and glycerin, which helps strengthen the skin barrier. In contrast, Hada Labo products primarily rely on hyaluronic acid to deliver deep hydration.

Dermatologic Therapy, 2022

Which brand has more fragrance-free products, BYOMA or Hada Labo?

Both BYOMA and Hada Labo offer entirely or mostly fragrance-free selections, as every product on the Hada Labo page lists no fragrance, while 16 of the 17 products on the BYOMA page also list no fragrance.

BYOMA or Hada Labo for oily skin?

For oily skin, Hada Labo achieves a Superior Lovi fit level, whereas BYOMA reaches a High fit level. Hada Labo features deeply hydrating toners with hyaluronic acid that help provide moisture without heavy residue.

Dermatologic Therapy, 2022

BYOMA or Hada Labo for sensitive skin?

Both BYOMA and Hada Labo fit sensitive skin at a Superior level based on their brand-focused routines. Topical hyaluronic acid, a key ingredient across Hada Labo products, helps improve skin quality.

Dermatologic Therapy, 2022

BYOMA or Hada Labo for acne-prone skin?

For acne-prone skin, Lovi rates BYOMA as High and Hada Labo as Superior. Both brands offer gentle, fragrance-free formulations, though BYOMA features barrier-strengthening ceramides while Hada Labo focuses on deep hydration with hyaluronic acid.

Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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