🇬🇧United Kingdom

BYOMA vs Hada Labo

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Hada Labo are distinct skincare lines created to nurture the skin. The British brand, founded in 2022, features moisturizers, toners, cleansers, and serums powered by tri-ceramide and squalane, while the Japanese brand, established in 2004, is known for hydrating toners, gentle makeup removers, and nourishing moisturizers driven by advanced science. Both suits dry skin best, though the former also targets sensitive skin with components that improve barrier hydration and fight oxidative stress, and the latter leans into acne-prone skin with solutions that restore moisture and soothe irritation. Ultimately, they differ in their origin, founding years, and core active ingredients, offering distinct pathways to a healthy complexion.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

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This page compares some of the most popular BYOMA and Hada Labo products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Hada Labo products

People Say

BYOMAHada Labo
  • Hydration and Skin Barrier Mostly MentionedMostly Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “skin drinks it up — Hada Labo Gokujyun Lotion”
    • “Plumps fine lines — Hada Labo Gokujun Premium”
  • Sensitivity and Gentle Formulation Mostly MentionedMostly Mentioned
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “great for sensitive skin — BYOMA Balancing Face Mist”
    • “leaves skin soft and hydrated — Hada Labo Gokujyun Cleansing Oil”
    • “never stings my sensitive skin — Hada Labo Gokujyun Lotion”
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “sinks in quickly — BYOMA Brightening Serum”
    • “sinks in immediately — BYOMA Hydrating Serum”
    • “absorbs super quickly — Hada Labo Premium Whitening Lotion (Light)”
    • “Thick serum-like — Hada Labo Gokujun Premium”
  • Skin Clarity and Smoothing Often MentionedOften Mentioned
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
    • “Controls oil — BYOMA Moisturizing Gel-Cream”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “faded considerably — Hada Labo Shirojyun Premium Whitening Lotion”
  • Price and Value Often MentionedSometimes Noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
    • “bottle lasts forever — Hada Labo Gokujyun Lotion”
  • Versatility and Convenience Not notedOften Mentioned
    • “mixes well with oils — Hada Labo Gokujyun Lotion”
    • “Mixes with oils — Hada Labo Gokujun Premium”
    • “Streamlines your routine by replacing five separate products. — Hada Labo Gokujyun Perfect Gel”
  • Skin Reactions and Irritation Often MentionedOften Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “gave me tiny bumps — Hada Labo Gokujyun Lotion”
    • “Closed comedones — Hada Labo Gokujun Premium”
  • Sticky or Heavy Residue Sometimes NotedOften Mentioned
    • “A little bit sticky — BYOMA Clarifying Serum”
    • “sat over my skin like a glaze — BYOMA Sensitive Retinol Oil”
    • “leaves a tacky film — BYOMA Hydrating Serum”
    • “Tacky residue — Hada Labo Gokujun Premium”

BYOMA vs Hada Labo routines for dry skin

Buy Hada Labo routine · £152.93 · 99% fitBuy BYOMA routine · £104.93 · 94% fitSee multi-brand routine · 99% fit

BYOMA vs Hada Labo routines for oily skin

Buy Hada Labo routine · £236.09 · 94% fitBuy BYOMA routine · £168.03 · 86% fitSee multi-brand routine · 97% fit

BYOMA vs Hada Labo routines for combination skin

Buy Hada Labo routine · £202.44 · 94% fitBuy BYOMA routine · £114.71 · 85% fitSee multi-brand routine · 96% fit

Questions and answers

BYOMA or Hada Labo: which is better?

Both BYOMA and Hada Labo provide a Superior routine fit for dry skin. BYOMA fits best for dry skin, sensitive skin, and dry sensitive skin, while Hada Labo fits best for dry skin, acne-prone skin, and oily skin.

What is the difference between BYOMA and Hada Labo?

BYOMA focuses on ceramide-rich barrier repair with options like the Moisturizing Rich Cream, while Hada Labo centers its formulations around hyaluronic acid for deep hydration. For dry skin, Lovi rates both brands as having a Superior routine fit. BYOMA offers better price and value, whereas Hada Labo provides greater versatility and convenience.

Dermatologic Therapy, 2022

BYOMA or Hada Labo for dry skin?

Both BYOMA and Hada Labo provide a Superior routine fit for dry skin. Reviewers often mention deep hydration and gentle formulations for both brands.

BYOMA or Hada Labo: which moisturizer is better?

Both BYOMA and Hada Labo offer effective moisturizers, with routine fit levels for dry skin reaching Superior for both brands. BYOMA features barrier-strengthening ingredients like ceramides and squalane, whereas Hada Labo focuses heavily on deep hydration with hyaluronic acid.

Dermatologic Therapy, 2022

Which is more affordable, BYOMA or Hada Labo?

BYOMA is more affordable as it does better in price and value compared to Hada Labo.

Between BYOMA and Hada Labo, which brand is better for skin clarity and smoothing?

Between BYOMA and Hada Labo, BYOMA does better for skin clarity and smoothing. The products on this page help provide gentle daily care for a clearer, smoother complexion.

How do the origins and ownership of BYOMA and Hada Labo compare?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group as of 2025. Hada Labo was founded in 2004 in Japan and is owned by Rohto Pharmaceutical Co., Ltd.

Which brand performs better for versatility and convenience according to review themes?

Hada Labo performs better for versatility and convenience according to review themes. Reviewers mention that Hada Labo offers great value and versatility.

BYOMA or Hada Labo for oily skin?

For oily skin, Hada Labo is a better choice because Lovi rates its routine as Superior, whereas BYOMA is rated as High. Both brands offer lightweight, fragrance-free formulations, but Hada Labo focuses heavily on hyaluronic acid to provide deep hydration without a heavy feel.

Dermatologic Therapy, 2022

BYOMA or Hada Labo for acne-prone skin?

For acne-prone skin, Hada Labo is the superior choice, while BYOMA is rated as High on Lovi. Reviewers frequently note deep hydration and gentle, fragrance-free formulations for Hada Labo, though both brands share an equal level of sensitivity and gentle formulation.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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