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Anua vs Hada Labo

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Hada Labo are a 2019 Korean skincare brand and a 2004 Japanese skincare brand that offer moisturizers, toners, serums, and cleansers built around thoughtful formulations and key ingredients like hyaluronic acid, heartleaf, and niacinamide. Both brands suit dry skin and acne-prone skin best, though the Korean brand is especially known for heartleaf and niacinamide to calm irritation and decrease hyperpigmentation, while the Japanese brand is deeply loved for advanced science that restores moisture and supports a healthy skin barrier without clogging pores. Consumers can choose Anua for targeted serums addressing blemishes and dark spots, or turn to Hada Labo for iconic hydrating lotions like the Gokujyun and Shirojyun lines.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

en.wikipedia.orghadalabosa.co.zahadalabotokyo.pl

This page compares some of the most popular Anua and Hada Labo products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Hada Labo products

People Say

AnuaHada Labo
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “skin drinks it up — Hada Labo Gokujyun Lotion”
    • “Plumps fine lines — Hada Labo Gokujun Premium”
    • “leaves skin soft, smooth, and hydrated — Hada Labo Shirojyun Premium Whitening Lotion”
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
  • Glow and Smooth Texture Mostly MentionedSometimes Noted
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “glassy skin look — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “Makes my skin plump and hydrating. — Hada Labo Gokujyun Perfect Gel”
  • Lightweight and Fast-Absorbing Texture Often MentionedOften Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “absorbs super quickly — Hada Labo Premium Whitening Lotion (Light)”
    • “absorbs super quickly — Hada Labo Shirojyun Premium Whitening Lotion”
  • Fragrance and Gentle Formulas Rarely NotedMostly Mentioned
    • “never stings my sensitive skin — Hada Labo Gokujyun Lotion”
    • “No fragrance/alcohol — Hada Labo Gokujun Premium”
    • “no irritation, no breakouts — Hada Labo Shirojyun Premium Whitening Lotion”
    • “no scent — Anua Rice 70 Glow Milky Toner”
  • Soothing and Calming Often MentionedSometimes Noted
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
    • “calms my redness — Hada Labo Premium Whitening Lotion (Light)”
  • Brightening and Dark Spots Often MentionedSometimes Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “faded considerably — Hada Labo Shirojyun Premium Whitening Lotion”
    • “faded my PIH considerably — Hada Labo Premium Whitening Lotion (Light)”
  • Sticky or Tacky Finish Sometimes NotedOften Mentioned
    • “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
    • “leaves a tacky finish — Anua BHA 2% Gentle Exfoliating Toner”
    • “tacky finish — Anua Rice 70 Glow Milky Toner”
    • “Tacky residue — Hada Labo Gokujun Premium”
  • Breakouts and Acne Often MentionedOften Mentioned
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
    • “Broke me out. — Anua Niacinamide 10% + TXA 4% Serum”
    • “gave me tiny bumps — Hada Labo Gokujyun Lotion”
    • “Closed comedones — Hada Labo Gokujun Premium”

Anua vs Hada Labo routines for dry skin

See multi-brand routine · 98% fit

Anua vs Hada Labo routines for oily skin

See multi-brand routine · 97% fit

Anua vs Hada Labo routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Anua or Hada Labo: which is better?

Both brands are great choices depending on your skin goals, with Hada Labo excelling in deep hydration and fragrance-free gentle formulas while Anua stands out for soothing, calming, and promoting a glowy texture. Reviewers note that both brands can sometimes leave a sticky or tacky finish. For routine fit, Hada Labo achieves a Superior level for dry skin while Anua reaches a High level.

What is the difference between Anua and Hada Labo?

Hada Labo provides better hydration, while Anua does better for glow and soothing. Both brands offer fragrance-free products on the products on this page, but Hada Labo is noted for deeper moisture.

Anua or Hada Labo for dry skin?

Hada Labo is a superior fit for dry skin compared to Anua, as its routine fit is rated Superior while Anua is rated High. Both brands feature fragrance-free formulations, but Hada Labo is noted by reviewers for deep hydration and moisturization.

Anua or Hada Labo: which moisturizer is better?

Both brands offer solid moisturizers, but Hada Labo tends to provide deeper hydration based on reviewer feedback. Lovi rates Hada Labo's dry skin routine as Superior while Anua's is High.

Which is more affordable, Anua or Hada Labo?

This information is not provided on the Lovi comparison page for Anua and Hada Labo.

Anua or Hada Labo for hydration and moisture?

Hada Labo does better than Anua for hydration and moisture based on reviewer feedback on the products on this page.

Anua or Hada Labo for soothing and calming the skin?

Anua does better for soothing and calming the skin.

Anua or Hada Labo for fragrance and gentle formulas?

Hada Labo does better than Anua for fragrance and gentle formulas on this page. Every product on this page for both brands lists no fragrance in its ingredients.

Anua or Hada Labo for oily skin?

For oily skin, both Anua and Hada Labo fit the products on this page as High and Superior respectively. Hada Labo does better for hydration and moisture, while Anua focuses more on glow and smooth texture.

Anua or Hada Labo for acne-prone skin?

Both Anua and Hada Labo provide products on this page that are a High fit for acne-prone skin, with Hada Labo offering a Superior routine fit. Anua stands out for soothing and calming properties, whereas Hada Labo is noted for gentle and fragrance-free formulations.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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