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Purito vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and SK-II are a Korean brand founded in 2017 and a Japanese brand founded in 1980, respectively. The former is known for gentle moisturizers, serums, sunscreens, and makeup removers that suit dry and dry sensitive skin best, whereas the latter is appreciated for luxurious moisturizers, potent serums, rejuvenating masks, and clarifying toners powered by pitera that suit combination, oily, normal, and dry skin. They differ because the Korean line relies on thoughtful formulas for a steady, soothing approach, while the Japanese line uses its signature ingredient to improve pores, roughness, and redness for a refined complexion.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular Purito and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs SK-II products

People Say

PuritoSK-II
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “drinks right into the skin — SK-II Facial Treatment Essence”
  • Soothing and Calming Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • Glass Skin and Radiance Glow Rarely NotedMostly Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
  • Deep Hydration and Plumping Sometimes NotedMostly Mentioned
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
    • “Leaves skin soft, feels moisturized, does not dry out skin. — SK-II Facial Treatment Cleansing Oil”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Improves Texture and Smoothness Rarely NotedMostly Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “Smoother skin — SK-II Facial Treatment Clear Lotion”
    • “plump — Purito Centella Unscented Toner”
  • Acne-Safe and Gentle Formula Often MentionedSometimes Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “doesn't dry out my skin — Purito From Green Cleansing Oil”
    • “Watery consistency — SK-II Facial Treatment Clear Lotion”
  • High and Exorbitant Price Not notedMostly Mentioned
    • “way too expensive — SK-II Facial Treatment Essence”
  • Unpleasant Scent and Fragrance Sometimes NotedOften Mentioned
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “smells like cooking oil — Purito From Green Cleansing Oil”
    • “smells like dirty feet — SK-II Facial Treatment Essence”
    • “smells slightly like saliva — SK-II Facial Treatment Mask”
  • Causes Breakouts and Reactions Sometimes NotedSometimes Noted
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “Small bumps — SK-II Facial Treatment Clear Lotion”

Questions and answers

Purito or SK-II: which is better?

Purito is better for lightweight textures, soothing care, and gentle, acne-safe formulas, while SK-II excels at glass skin radiance, deep hydration, and smoothing texture. Reviewers note that Purito products on this page have a high and exorbitant price, but every product from both brands lists no fragrance in its ingredients.

What is the difference between Purito and SK-II?

Purito is known for being lightweight, soothing, and gentle, whereas SK-II offers benefits like glass skin radiance, deep hydration, and improved texture. Lovi rates Purito best for dry and sensitive skin types.

Purito or SK-II: which moisturizer is better?

When it comes to moisturizers, Purito fits dry, dry sensitive, and sensitive skin best, while SK-II features key ingredients like Pitera. Reviewers mention that Purito offers lightweight, soothing, and calming moisturizers, though some note insufficient moisture.

Which is more affordable, Purito or SK-II?

When it comes to affordability, Purito is the brand that does better, though reviewers sometimes note a high and exorbitant price for its products.

Which causes fewer breakouts, Purito or SK-II?

Purito does better for acne-safe and gentle formulas, while both brands are considered equal when it comes to causing breakouts and reactions.

Which brand has been around longer and in which countries were Purito and SK-II founded?

SK-II has been around longer, having been founded in Japan in 1980, while Purito was founded in South Korea in 2017.

Do Purito and SK-II products contain any fragrance in their ingredient lists?

Every product on this page for both Purito and SK-II lists no fragrance in its ingredients.

How does the Lovi fit level for dry skin compare between Purito's Deep Sea Pure Water Cream and SK-II's Skinpower Advanced Cream?

For dry skin, Lovi rates Purito's Deep Sea Pure Water Cream as Superior, whereas SK-II's Skinpower Advanced Cream receives a High fit level.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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