🇦🇺Australia

Purito vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and SK-II are distinct skincare brands founded in Korea and Japan that offer thoughtfully formulated moisturizers, serums, sunscreens, makeup removers, masks, and toners. While the Korean line relies on gentle formulas to suit dry skin and sensitive skin best, the Japanese brand anchors its products in pitera to nurture acne-prone skin and dry skin. They differ primarily in their core philosophy and signature ingredients, with the first providing soothing daily care for a calm complexion and the second delivering time-tested efficacy to improve pore area, skin roughness, and redness.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular Purito and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs SK-II products

People Say

PuritoSK-II
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “drinks right into the skin — SK-II Facial Treatment Essence”
  • Soothing and Calming Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • Glass Skin and Radiance Glow Rarely NotedMostly Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
  • Deep Hydration and Plumping Sometimes NotedMostly Mentioned
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
    • “Leaves skin soft, feels moisturized, does not dry out skin. — SK-II Facial Treatment Cleansing Oil”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Improves Texture and Smoothness Rarely NotedMostly Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “Smoother skin — SK-II Facial Treatment Clear Lotion”
    • “plump — Purito Centella Unscented Toner”
  • Acne-Safe and Gentle Formula Often MentionedSometimes Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “doesn't dry out my skin — Purito From Green Cleansing Oil”
    • “Watery consistency — SK-II Facial Treatment Clear Lotion”
  • High and Exorbitant Price Not notedMostly Mentioned
    • “way too expensive — SK-II Facial Treatment Essence”
  • Unpleasant Scent and Fragrance Sometimes NotedOften Mentioned
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “smells like cooking oil — Purito From Green Cleansing Oil”
    • “smells like dirty feet — SK-II Facial Treatment Essence”
    • “smells slightly like saliva — SK-II Facial Treatment Mask”
  • Causes Breakouts and Reactions Sometimes NotedSometimes Noted
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “Small bumps — SK-II Facial Treatment Clear Lotion”

Purito vs SK-II routines for dry skin

Buy Purito routine · A$258.97 · 93% fitBuy SK-II routine · A$1,400.12 · 90% fitSee multi-brand routine · 97% fit

Purito vs SK-II routines for oily skin

Buy Purito routine · A$410.26 · 90% fitBuy SK-II routine · A$1,436.99 · 89% fitSee multi-brand routine · 96% fit

Purito vs SK-II routines for combination skin

Buy Purito routine · A$395.84 · 89% fitBuy SK-II routine · A$1,429.91 · 88% fitSee multi-brand routine · 95% fit

Questions and answers

Purito or SK-II: which is better?

Purito offers a better fit for sensitive skin with its Superior Lovi rating, whereas SK-II achieves a High rating for that skin type. Both brands match at a Superior level for dry skin and acne-prone skin.

What is the difference between Purito and SK-II?

Purito and SK-II are both great skincare brands, with Purito standing out for being acne-safe and gentle while SK-II is known for glass skin and radiance glow. Lovi finds that Purito offers a Superior fit for sensitive skin, whereas SK-II offers a High fit for sensitive skin.

Purito or SK-II for dry skin?

Both Purito and SK-II achieve a Superior Lovi fit level for dry skin, making them equally great options. Reviewers note that Purito excels in lightweight and soothing hydration, whereas SK-II offers deep hydration, plumping, and radiance.

Purito or SK-II: which moisturizer is better?

When comparing moisturizers, Purito offers lightweight, soothing, and acne-safe options that are well-suited for sensitive skin, while SK-II delivers deep hydration and plumping benefits. Lovi rates the Purito Oat-in Calming Gel Cream as a High fit for sensitive and dry skin, and the SK-II Facial Treatment Essence as a High fit for dry and acne-prone skin.

Which is more affordable, Purito or SK-II?

Purito tends to be more affordable than SK-II, although reviewers on the products on this page sometimes note Purito for its high and exorbitant price.

Purito or SK-II: which brand is better suited for mature skin?

Purito is better suited for mature skin, as Lovi rates its routine fit as Superior compared to High for SK-II. Reviewers mention that Purito offers gentle and lightweight serums and soothing moisturizers.

How do the founding years and corporate owners of Purito and SK-II compare?

Purito was founded in South Korea in 2017 and has been owned by Corstone Capital since 2022, whereas SK-II was founded in Japan in 1980 and is owned by The Procter & Gamble Company.

Purito or SK-II: which brand provides a better fit for skin with dark spots?

Purito provides a better fit for skin with dark spots, achieving a Superior Lovi fit level across several products on this page compared to SK-II. Reviewers also note that Purito excels in gentle and lightweight formulas, while every product on this page lists no fragrance.

Purito or SK-II for oily skin?

Purito is better for oily skin because Lovi rates its overall routine as Superior, whereas SK-II achieves a High fit level for this skin type.

Purito or SK-II for sensitive skin?

Purito is the better choice for sensitive skin, as Lovi rates its routine fit as Superior compared to High for SK-II. Reviewers also note that Purito offers soothing and calming moisturizers as well as acne-safe and gentle formulas.

Purito or SK-II for acne-prone skin?

Both Purito and SK-II achieve a Superior Lovi fit level for acne-prone skin, making them equally well-suited options among the products on this page. Reviewers note that Purito stands out for its acne-safe and gentle formulas, while SK-II delivers strong results in improving texture and smoothness.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play