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Purito vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and SK-II are a Korean skincare brand founded in 2017 and a Japanese skincare brand founded in 1980, respectively. Both are widely beloved for thoughtfully formulated moisturizers, nourishing serums, and more, though the former is built upon gentle and effective formulas while the latter is anchored by its signature ingredient, pitera. The first brand suits dry skin and dry sensitive skin best because of deeply comforting formulations, while the second suits acne-prone skin and dry skin best by gently nurturing delicate complexions with time-tested efficacy. They differ through their ingredients and specialized solutions, offering either a steady and soothing approach to daily care or active improvements in pore area, skin roughness, and redness.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular Purito and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs SK-II products

People Say

PuritoSK-II
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “drinks right into the skin — SK-II Facial Treatment Essence”
  • Soothing and Calming Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • Glass Skin and Radiance Glow Rarely NotedMostly Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
  • Deep Hydration and Plumping Sometimes NotedMostly Mentioned
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
    • “Leaves skin soft, feels moisturized, does not dry out skin. — SK-II Facial Treatment Cleansing Oil”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Improves Texture and Smoothness Rarely NotedMostly Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “Smoother skin — SK-II Facial Treatment Clear Lotion”
    • “plump — Purito Centella Unscented Toner”
  • Acne-Safe and Gentle Formula Often MentionedSometimes Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “doesn't dry out my skin — Purito From Green Cleansing Oil”
    • “Watery consistency — SK-II Facial Treatment Clear Lotion”
  • High and Exorbitant Price Not notedMostly Mentioned
    • “way too expensive — SK-II Facial Treatment Essence”
  • Unpleasant Scent and Fragrance Sometimes NotedOften Mentioned
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “smells like cooking oil — Purito From Green Cleansing Oil”
    • “smells like dirty feet — SK-II Facial Treatment Essence”
    • “smells slightly like saliva — SK-II Facial Treatment Mask”
  • Causes Breakouts and Reactions Sometimes NotedSometimes Noted
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “Small bumps — SK-II Facial Treatment Clear Lotion”

Purito vs SK-II routines for dry skin

See multi-brand routine · 98% fit

Purito vs SK-II routines for oily skin

See multi-brand routine · 95% fit

Purito vs SK-II routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

Purito or SK-II: which is better?

Purito stands out for sensitive skin, offering a superior routine fit compared to SK-II. Reviewers note that the products on this page deliver lightweight, soothing, and acne-safe formulas, though Purito also carries a high and exorbitant price drawback.

What is the difference between Purito and SK-II?

Purito tends to do better for soothing and calming, offering acne-safe and gentle formulas with a lightweight, non-greasy texture. SK-II stands out for glass skin and radiance glow, deep hydration and plumping, and improving texture and smoothness. Both brands feature no fragrance in the products on this page.

Purito or SK-II for dry skin?

Both Purito and SK-II achieve a Superior Lovi fit level for dry skin, making them equally good options. Reviewers note that Purito excels in lightweight, soothing formulas, while SK-II stands out for deep hydration and plumping.

Purito or SK-II: which moisturizer is better?

Purito offers better moisturizers because reviewers frequently mention their lightweight, soothing, and acne-safe formulas, whereas SK-II moisturizers can come at an exorbitantly high price. Lovi rates Purito's Oat-in Calming Gel Cream and Mighty Bamboo Panthenol Cream as having a High fit for sensitive and acne-prone skin types.

Which is more affordable, Purito or SK-II?

Purito is more affordable than SK-II, though reviewers note that Purito still features a high and exorbitant price.

Purito or SK-II for oily skin?

Both brands are a High fit for oily skin, but Purito stands out for its lightweight and non-greasy texture as well as its acne-safe and gentle formula.

Purito or SK-II for sensitive skin?

Purito is a better fit for sensitive skin, earning a Superior Lovi fit level compared to SK-II's High fit. Reviewers often mention its soothing and calming moisturizers, and every product on this page lists no fragrance in its ingredients.

Purito or SK-II for acne-prone skin?

Both Purito and SK-II achieve equal levels for acne-prone skin, with Lovi rating Purito Superior and SK-II High for routines.

Purito or SK-II for mature skin?

Purito is a better fit for mature skin, as Lovi rates its routine as Superior compared to High for SK-II. Reviewers note that the products on this page offer soothing and calming benefits as well as gentle and lightweight serums.

Purito or SK-II for skin with dark spots?

Purito is a better fit for skin with dark spots, earning a Superior Lovi fit level compared to SK-II's High fit level. Reviewers note that Purito excels in soothing and calming benefits, while every product on the page lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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