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Purito vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and SK-II are beloved skincare brands offering gentle daily care through thoughtful moisturizers, targeted serums, and soothing formulations. The Korean brand, established in 2017, relies on calming ingredients best suited for dry and sensitive complexions, while the Japanese brand, founded in 1980, harnesses pitera to nourish dry sensitive and combination skin. They differ primarily in their core philosophies, with the former focusing on soothing hydration and the latter utilizing yeast-derived extracts to improve tone and texture.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular Purito and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs SK-II products

People Say

PuritoSK-II
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “drinks right into the skin — SK-II Facial Treatment Essence”
  • Soothing and Calming Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • Glass Skin and Radiance Glow Rarely NotedMostly Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
  • Deep Hydration and Plumping Sometimes NotedMostly Mentioned
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
    • “Leaves skin soft, feels moisturized, does not dry out skin. — SK-II Facial Treatment Cleansing Oil”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Improves Texture and Smoothness Rarely NotedMostly Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “Smoother skin — SK-II Facial Treatment Clear Lotion”
    • “plump — Purito Centella Unscented Toner”
  • Acne-Safe and Gentle Formula Often MentionedSometimes Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “doesn't dry out my skin — Purito From Green Cleansing Oil”
    • “Watery consistency — SK-II Facial Treatment Clear Lotion”
  • High and Exorbitant Price Not notedMostly Mentioned
    • “way too expensive — SK-II Facial Treatment Essence”
  • Unpleasant Scent and Fragrance Sometimes NotedOften Mentioned
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “smells like cooking oil — Purito From Green Cleansing Oil”
    • “smells like dirty feet — SK-II Facial Treatment Essence”
    • “smells slightly like saliva — SK-II Facial Treatment Mask”
  • Causes Breakouts and Reactions Sometimes NotedSometimes Noted
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “Small bumps — SK-II Facial Treatment Clear Lotion”

Purito vs SK-II routines for dry skin

Buy Purito routine · SAR 1,060.20 · 93% fitBuy SK-II routine · SAR 2,157.75 · 83% fitSee multi-brand routine · 96% fit

Purito vs SK-II routines for oily skin

Buy Purito routine · SAR 1,017.40 · 89% fitBuy SK-II routine · SAR 1,935.93 · 89% fitSee multi-brand routine · 97% fit

Purito vs SK-II routines for combination skin

Buy Purito routine · SAR 890.35 · 90% fitBuy SK-II routine · SAR 2,044.94 · 90% fitSee multi-brand routine · 97% fit

Questions and answers

Purito or SK-II: which is better?

Purito is better for shoppers seeking lightweight, soothing, and gentle formulas, as Lovi rates its routine fit as superior for dry skin, sensitive skin, and mature skin compared to SK-II. Reviewers often mention its lightweight and calming moisturizers, while every product on this page lists no fragrance in its ingredients.

What is the difference between Purito and SK-II?

Purito tends to do better for lightweight texture, soothing effects, and gentle formulations, while SK-II leans toward glass skin radiance, deep hydration, and smoother texture. On Lovi, Purito achieves a superior routine fit for sensitive and mature skin, whereas SK-II matches it with a superior fit specifically for combination and acne-prone skin.

Purito or SK-II for dry skin?

Purito is a better fit for dry skin, where Lovi rates its routine as Superior compared to SK-II's High fit level. Reviewers on the page mostly mention Purito for offering lightweight, soothing, and barrier-supporting moisturizers.

Purito or SK-II: which moisturizer is better?

Purito is better for lightweight and soothing hydration, whereas SK-II offers deep hydration and plumping for a glass skin glow. Reviewers frequently mention that the products on this page from Purito provide lightweight, soothing, and acne-safe moisture, though some users note insufficient moisture at times.

Which is more affordable, Purito or SK-II?

Purito is more affordable, though reviewers sometimes note its price is high.

Between Purito and SK-II, which brand is better suited for mature skin?

Purito is better suited for mature skin, achieving a superior routine fit compared to SK-II's high fit on Lovi.

How do the founding years and corporate owners of Purito and SK-II compare?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, whereas SK-II was founded in Japan in 1980 and is owned by The Procter & Gamble Company.

Which brand performs better when it comes to soothing and calming skin?

Purito performs better when it comes to soothing and calming skin, as reviewers mostly mention its soothing and calming moisturizers. Lovi rates Purito as having a Superior routine fit for sensitive skin, compared to High for SK-II.

Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024

Purito or SK-II for oily skin?

For oily skin, Lovi rates both Purito and SK-II as a High fit. Reviewers note that Purito excels with lightweight and non-greasy textures.

Purito or SK-II for sensitive skin?

Purito is a superior choice for sensitive skin compared to SK-II, which has a high fit for this skin type. Reviewers on this page frequently mention Purito for offering gentle formulas, and every product on the page lists no fragrance in its ingredients.

Purito or SK-II for acne-prone skin?

Purito is a superior choice for acne-prone skin on Lovi, thanks to its gentle and lightweight formulas, whereas SK-II offers a high routine fit.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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