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Purito vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and SK-II are established skincare brands offering gentle formulas and luxurious treatments, respectively. While the Korean brand is beloved for thoughtful moisturizers, serums, sunscreens, and makeup removers suited best for dry and dry sensitive skin, the Japanese brand is cherished for potent serums, restorative masks, and clarifying toners anchored by pitera that suit dry and acne-prone skin best. Both differ through their origins and core ingredients, providing distinct paths for daily care.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular Purito and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs SK-II products

People Say

PuritoSK-II
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “drinks right into the skin — SK-II Facial Treatment Essence”
  • Soothing and Calming Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • Glass Skin and Radiance Glow Rarely NotedMostly Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
  • Deep Hydration and Plumping Sometimes NotedMostly Mentioned
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
    • “Leaves skin soft, feels moisturized, does not dry out skin. — SK-II Facial Treatment Cleansing Oil”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Improves Texture and Smoothness Rarely NotedMostly Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “Smoother skin — SK-II Facial Treatment Clear Lotion”
    • “plump — Purito Centella Unscented Toner”
  • Acne-Safe and Gentle Formula Often MentionedSometimes Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “doesn't dry out my skin — Purito From Green Cleansing Oil”
    • “Watery consistency — SK-II Facial Treatment Clear Lotion”
  • High and Exorbitant Price Not notedMostly Mentioned
    • “way too expensive — SK-II Facial Treatment Essence”
  • Unpleasant Scent and Fragrance Sometimes NotedOften Mentioned
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “smells like cooking oil — Purito From Green Cleansing Oil”
    • “smells like dirty feet — SK-II Facial Treatment Essence”
    • “smells slightly like saliva — SK-II Facial Treatment Mask”
  • Causes Breakouts and Reactions Sometimes NotedSometimes Noted
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “Small bumps — SK-II Facial Treatment Clear Lotion”

Purito vs SK-II routines for dry skin

Buy Purito routine · $138.41 · 94% fitBuy SK-II routine · $591.97 · 91% fitSee multi-brand routine · 99% fit

Purito vs SK-II routines for oily skin

Buy Purito routine · $286.26 · 89% fitBuy SK-II routine · $713.54 · 89% fitSee multi-brand routine · 98% fit

Purito vs SK-II routines for combination skin

Buy Purito routine · $267.85 · 90% fitBuy SK-II routine · $714.65 · 89% fitSee multi-brand routine · 97% fit

Questions and answers

Purito or SK-II: which is better?

Purito offers a better overall fit for sensitive and combination skin types according to the products on this page, while both brands match well for dry and acne-prone skin.

What is the difference between Purito and SK-II?

Purito fits sensitive and dry sensitive skin at a Superior level, whereas SK-II fits those types at a High level.

Purito or SK-II for dry skin?

Both Purito and SK-II achieve a superior routine fit for dry skin. Purito fits best for dry skin, dry sensitive skin, and sensitive skin, while SK-II features key ingredients like Pitera across its products on this page.

Purito or SK-II: which moisturizer is better?

When comparing moisturizers, Purito offers a lightweight and soothing formula, while SK-II delivers deep hydration and plumping benefits. Lovi rates the Purito Oat-in Calming Gel Cream as having a High fit for sensitive and dry skin, whereas the SK-II Facial Treatment Essence has a High fit for dry and acne-prone skin.

Which is more affordable, Purito or SK-II?

Purito is more affordable than SK-II, as reviewers on the page sometimes note high and exorbitant prices for Purito while SK-II features higher-priced luxury products.

Purito or SK-II for oily skin?

Both Purito and SK-II achieve a High routine fit for oily skin. Reviewers note that Purito excels in lightweight and non-greasy textures as well as acne-safe formulas, while SK-II leans toward deep hydration and radiance glow.

Purito or SK-II for sensitive skin?

Purito is a better fit for sensitive skin, as Lovi rates its routine as Superior compared to High for SK-II. Reviewers mention that Purito offers soothing and calming moisturizers as well as gentle and lightweight serums.

Purito or SK-II for acne-prone skin?

Purito and SK-II offer equal routine fit levels for acne-prone skin, with both achieving a Superior rating on Lovi. Reviewers note that Purito is especially known for its acne-safe and gentle formula.

Purito or SK-II for combination skin?

Purito is a better fit for combination skin, offering a Superior routine fit compared to SK-II's High fit.

Purito or SK-II for mature skin?

Purito offers a Superior fit for mature skin, whereas SK-II provides a High fit on this page. Reviewers note that Purito excels in lightweight textures and soothing benefits, while SK-II stands out for deep hydration and radiance.

Purito or SK-II for skin with dark spots?

Purito is a better fit for skin with dark spots, earning a Superior rating from Lovi compared to SK-II's High fit level. Reviewers on the page note that Purito excels with lightweight, acne-safe, and soothing formulas that help manage troubled skin gently.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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