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Purito vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and SK-II are a Korean skincare brand founded in 2017 and a Japanese skincare brand founded in 1980, respectively. The former is widely beloved for thoughtful moisturizers, serums, sunscreens, and makeup removers built upon gentle and effective formulas, while skincare enthusiasts adore the latter for luxurious moisturizers, potent serums, soothing masks, refreshing toners, and signature pitera formulations. Both brands suit dry skin and dry sensitive skin best because of their deeply comforting, nourishing, and gentle properties. They differ primarily in their key offerings and ingredients, as the Korean brand relies on gentle solutions like Centella, and the Japanese brand centers on pitera to improve pore area, roughness, and redness for a balanced complexion.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular Purito and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs SK-II products

People Say

PuritoSK-II
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “drinks right into the skin — SK-II Facial Treatment Essence”
  • Soothing and Calming Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • Glass Skin and Radiance Glow Rarely NotedMostly Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
  • Deep Hydration and Plumping Sometimes NotedMostly Mentioned
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
    • “Leaves skin soft, feels moisturized, does not dry out skin. — SK-II Facial Treatment Cleansing Oil”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Improves Texture and Smoothness Rarely NotedMostly Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “Smoother skin — SK-II Facial Treatment Clear Lotion”
    • “plump — Purito Centella Unscented Toner”
  • Acne-Safe and Gentle Formula Often MentionedSometimes Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “doesn't dry out my skin — Purito From Green Cleansing Oil”
    • “Watery consistency — SK-II Facial Treatment Clear Lotion”
  • High and Exorbitant Price Not notedMostly Mentioned
    • “way too expensive — SK-II Facial Treatment Essence”
  • Unpleasant Scent and Fragrance Sometimes NotedOften Mentioned
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “smells like cooking oil — Purito From Green Cleansing Oil”
    • “smells like dirty feet — SK-II Facial Treatment Essence”
    • “smells slightly like saliva — SK-II Facial Treatment Mask”
  • Causes Breakouts and Reactions Sometimes NotedSometimes Noted
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “Small bumps — SK-II Facial Treatment Clear Lotion”

Purito vs SK-II routines for dry skin

Buy Purito routine · S$115.66 · 93% fitBuy SK-II routine · S$606.78 · 93% fitSee multi-brand routine · 99% fit

Purito vs SK-II routines for oily skin

Buy SK-II routine · S$820.58 · 88% fitBuy Purito routine · S$210.91 · 86% fitSee multi-brand routine · 96% fit

Purito vs SK-II routines for combination skin

Buy Purito routine · S$210.51 · 89% fitBuy SK-II routine · S$716.48 · 89% fitSee multi-brand routine · 97% fit

Questions and answers

Purito or SK-II: which is better?

Purito offers a better fit for sensitive skin with a Superior rating from Lovi, whereas SK-II achieves a High rating for that skin type. Reviewers also highlight Purito for lightweight textures and acne-safe formulas, while SK-II stands out for deep hydration and radiance glow.

What is the difference between Purito and SK-II?

Purito is founded in South Korea and fits sensitive skin at a Superior level, whereas SK-II is founded in Japan and fits sensitive skin at a High level. Reviewers on the products on this page note that Purito excels in lightweight and soothing formulas, while SK-II delivers better glass skin and deep hydration results.

Purito or SK-II for dry skin?

Both Purito and SK-II achieve a Superior fit for dry skin on the products on this page. Reviewers report that SK-II is better for deep hydration and plumping, while Purito offers lightweight moisturizers.

Purito or SK-II: which moisturizer is better?

When comparing moisturizers, Purito offers lightweight formulas known for being soothing and calming, while SK-II leans toward deep hydration and plumping with products like the Facial Treatment Essence. Reviewers note that Purito products on this page help provide a gentle touch, whereas SK-II focuses on glass skin and radiance glow.

Which is more affordable, Purito or SK-II?

Purito may be more affordable than SK-II, as reviewers on the page sometimes note high and exorbitant prices for Purito while it is generally considered the more budget-friendly option between the two.

Purito or SK-II for sensitive skin: which brand performs better?

Purito performs better for sensitive skin, as Lovi rates the brand as having a Superior routine fit for sensitive skin compared to SK-II's High routine fit.

Which brand was founded earlier, Purito or SK-II?

SK-II was founded earlier in 1980, whereas Purito was founded in 2017.

What are the key ingredients found across SK-II products?

SK-II products on this page feature Pitera as their key ingredient. This distinctive ferment is highlighted across the brand's luxury formulations.

Purito or SK-II for oily skin?

For oily skin, both Purito and SK-II achieve a High fit on Lovi. Reviewers note that Purito tends to do better for lightweight, non-greasy textures and acne-safe formulas, while SK-II leans toward deep hydration and radiance.

Purito or SK-II for sensitive skin?

Purito is a better fit for sensitive skin, offering a Superior routine fit compared to SK-II's High fit level. The products on this page list no fragrance in their ingredients.

Purito or SK-II for acne-prone skin?

For acne-prone skin, both brands offer a High Lovi routine fit, but Purito stands out for its acne-safe and gentle formula, while SK-II leans toward a High fit with products like the Facial Treatment Essence. Every product on this page from both brands lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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