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Purito vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and SK-II are distinct skincare brands founded in Korea in 2017 and Japan in 1980, respectively. The former offers gentle moisturizers, serums, sunscreens, and makeup removers that suit dry and sensitive skin best, while the latter is known for luxurious moisturizers, potent serums, clarifying toners, and restorative masks anchored by pitera to address imbalances in dry and acne-prone skin. While the first brand provides soothing daily care for a calm complexion using thoughtful formulas, the second brand actively improves pore area, roughness, and redness through regular application of its signature ingredient. Ultimately, choosing between them depends on whether one prefers the reliable nourishment of the Korean label or the restorative formulations of the Japanese icon.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular Purito and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs SK-II products

People Say

PuritoSK-II
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “drinks right into the skin — SK-II Facial Treatment Essence”
  • Soothing and Calming Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • Glass Skin and Radiance Glow Rarely NotedMostly Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
  • Deep Hydration and Plumping Sometimes NotedMostly Mentioned
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
    • “Leaves skin soft, feels moisturized, does not dry out skin. — SK-II Facial Treatment Cleansing Oil”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Improves Texture and Smoothness Rarely NotedMostly Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “Smoother skin — SK-II Facial Treatment Clear Lotion”
    • “plump — Purito Centella Unscented Toner”
  • Acne-Safe and Gentle Formula Often MentionedSometimes Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “doesn't dry out my skin — Purito From Green Cleansing Oil”
    • “Watery consistency — SK-II Facial Treatment Clear Lotion”
  • High and Exorbitant Price Not notedMostly Mentioned
    • “way too expensive — SK-II Facial Treatment Essence”
  • Unpleasant Scent and Fragrance Sometimes NotedOften Mentioned
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “smells like cooking oil — Purito From Green Cleansing Oil”
    • “smells like dirty feet — SK-II Facial Treatment Essence”
    • “smells slightly like saliva — SK-II Facial Treatment Mask”
  • Causes Breakouts and Reactions Sometimes NotedSometimes Noted
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “Small bumps — SK-II Facial Treatment Clear Lotion”

Purito vs SK-II routines for dry skin

See multi-brand routine · 98% fit

Purito vs SK-II routines for oily skin

See multi-brand routine · 97% fit

Purito vs SK-II routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Purito or SK-II: which is better?

Purito is better for sensitive and combination skin where Lovi rates its routine fit as Superior compared to SK-II's High. Reviewers also note that Purito excels in soothing, calming, and acne-safe formulas, whereas SK-II leads in deep hydration and radiance glow.

What is the difference between Purito and SK-II?

Purito achieves a Superior Lovi fit for sensitive, mature, and combination skin on this page, whereas SK-II reaches a High fit for those same skin types. Reviewers note that Purito excels in lightweight textures and soothing, acne-safe formulas, while SK-II delivers better results for deep hydration, radiance, and smoothness.

Purito or SK-II for dry skin?

Both Purito and SK-II achieve a Superior Lovi fit level for dry skin. The products on this page for both brands feature fragrance-free formulations.

Purito or SK-II: which moisturizer is better?

When comparing moisturizers, Purito offers lightweight formulas that help soothe the skin, while SK-II focuses on deep hydration and plumping with ingredients like Pitera. Lovi gives the moisturizers on this page varying fit levels depending on your skin type, with Purito's Oat-in Calming Gel Cream achieving a High fit for dry and sensitive skin.

Which is more affordable, Purito or SK-II?

Purito is more affordable than SK-II, while SK-II features high and exorbitant prices as a notable review drawback for the products on this page.

Purito or SK-II for oily skin?

For oily skin, both brands work well because Lovi rates the routine fit for oily skin as High for Purito and High for SK-II.

Purito or SK-II for sensitive skin?

Purito is a better fit for sensitive skin, as Lovi rates the brand's routine as Superior for this skin type while SK-II receives a High fit. Reviewers also note that Purito excels in providing gentle, soothing, and acne-safe formulas without any added fragrance.

Purito or SK-II for acne-prone skin?

For acne-prone skin, both brands offer a Superior Lovi fit level on this page, but Purito stands out for its soothing and acne-safe formulas while SK-II focuses on brightening and deep hydration.

Purito or SK-II for combination skin?

For combination skin, both Purito and SK-II are good options, as Lovi rates Purito as Superior and SK-II as High for this skin type.

Purito or SK-II for mature skin?

Purito is better for mature skin on this page, as Lovi rates its routine fit as Superior compared to SK-II's High. Reviewers also note that Purito provides soothing and calming moisturizers as well as gentle and lightweight serums.

Purito or SK-II for skin with dark spots?

Purito is better for skin with dark spots because Lovi rates its routine fit as Superior compared to SK-II's High. The products on this page list no fragrance in their ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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