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Purito vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and SK-II are distinct skincare brands founded in Korea in 2017 and Japan in 1980, respectively. The former offers gentle moisturizers, serums, sunscreens, and makeup removers that suit dry and sensitive skin best, while the latter is known for luxurious moisturizers, potent serums, clarifying toners, and restorative masks anchored by pitera to address imbalances in dry and acne-prone skin. While the first brand provides soothing daily care for a calm complexion using thoughtful formulas, the second brand actively improves pore area, roughness, and redness through regular application of its signature ingredient. Ultimately, choosing between them depends on whether one prefers the reliable nourishment of the Korean label or the restorative formulations of the Japanese icon.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular Purito and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs SK-II products

People Say

PuritoSK-II
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “drinks right into the skin — SK-II Facial Treatment Essence”
  • Soothing and Calming Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • Glass Skin and Radiance Glow Rarely NotedMostly Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
  • Deep Hydration and Plumping Sometimes NotedMostly Mentioned
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
    • “Leaves skin soft, feels moisturized, does not dry out skin. — SK-II Facial Treatment Cleansing Oil”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Improves Texture and Smoothness Rarely NotedMostly Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “Smoother skin — SK-II Facial Treatment Clear Lotion”
    • “plump — Purito Centella Unscented Toner”
  • Acne-Safe and Gentle Formula Often MentionedSometimes Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “doesn't dry out my skin — Purito From Green Cleansing Oil”
    • “Watery consistency — SK-II Facial Treatment Clear Lotion”
  • High and Exorbitant Price Not notedMostly Mentioned
    • “way too expensive — SK-II Facial Treatment Essence”
  • Unpleasant Scent and Fragrance Sometimes NotedOften Mentioned
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “smells like cooking oil — Purito From Green Cleansing Oil”
    • “smells like dirty feet — SK-II Facial Treatment Essence”
    • “smells slightly like saliva — SK-II Facial Treatment Mask”
  • Causes Breakouts and Reactions Sometimes NotedSometimes Noted
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “Small bumps — SK-II Facial Treatment Clear Lotion”

Purito vs SK-II routines for dry skin

See multi-brand routine · 99% fit

Purito vs SK-II routines for oily skin

See multi-brand routine · 95% fit

Purito vs SK-II routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Purito or SK-II: which is better?

Purito and SK-II both achieve a Superior routine fit for dry skin, sensitive skin, and several other concerns, but Purito stands out for its lightweight and soothing formulas while SK-II excels in providing deep hydration and radiance.

What is the difference between Purito and SK-II?

Purito stands out for its soothing and lightweight formulas that work well for sensitive skin, while SK-II is known for delivering deep hydration, radiance, and a glass skin finish.

Purito or SK-II for dry skin?

Both Purito and SK-II achieve a Superior fit for dry skin on Lovi. Reviewers note that Purito excels with lightweight and soothing moisturizers, while SK-II stands out for deep hydration and plumping.

Purito or SK-II: which moisturizer is better?

Purito and SK-II both offer great moisturizers, with Purito standing out for lightweight and soothing hydration while SK-II delivers deep hydration and plumping. Reviewers frequently mention Purito's moisturizers as lightweight, soothing, and acne-safe.

Which is more affordable, Purito or SK-II?

Purito is more affordable than SK-II, as reviewers on this page frequently note SK-II products for having a high and exorbitant price.

Which brand is better for achieving a glass skin and radiance glow, Purito or SK-II?

SK-II is better for achieving a glass skin and radiance glow, as review themes show it does better in this area than Purito.

How do the founding countries and parent companies of Purito and SK-II differ?

Purito was founded in 2017 in South Korea and has been owned by Corstone Capital since 2022, whereas SK-II was founded in 1980 in Japan and is owned by The Procter & Gamble Company.

What are the main review themes where Purito outperforms SK-II?

Purito outperforms SK-II in several key review themes, specifically for being lightweight and non-greasy, soothing and calming, and providing an acne-safe and gentle formula.

Purito or SK-II for oily skin?

For oily skin, SK-II is a better fit with a Superior routine level compared to Purito's High level. Reviewers also highlight SK-II for glass skin and radiance glow.

Purito or SK-II for sensitive skin?

Both Purito and SK-II achieve a Superior fit for sensitive skin on Lovi. Reviewers note that Purito products provide soothing and calming benefits, while both brands maintain formulas with no listed fragrance.

Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024

Purito or SK-II for acne-prone skin?

Both Purito and SK-II achieve a Superior Lovi fit level for acne-prone skin, with the products on this page offering great choices for this skin type. Reviewers note that Purito focuses on acne-safe and gentle formulas, while SK-II delivers strong overall routine results.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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