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Beauty of Joseon vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and SK-II are esteemed Asian skincare lines, with the former being a Korean label founded in 2016 and the latter a Japanese house established in 1980. The Korean brand is celebrated for its thoughtful serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, while SK-II is known for luxurious moisturizers, potent serums, rejuvenating masks, and clarifying toners powered by its signature ingredient, pitera. While Beauty of Joseon suits dry and sensitive skin best, the Japanese line seamlessly adapts to combination, oily, normal, and dry complexions. Ultimately, they differ through their distinct heritage and active agents, as niacinamide, glycerin, and hyaluronic acid nourish sensitive skin, whereas pitera improves pore area, roughness, and redness.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular Beauty of Joseon and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs SK-II products

People Say

Beauty of JoseonSK-II
  • Unique or pleasant texture Sometimes NotedMostly Mentioned
    • “drinks right into the skin — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “silky texture that absorbs quickly — SK-II Skinpower Advanced Cream”
    • “thick but absorbs quickly — Beauty of Joseon Glow Serum”
  • Radiance and glow effect Sometimes NotedMostly Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Gentle and non-irritating formula Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “Watery consistency — SK-II Facial Treatment Clear Lotion”
  • Deep hydration and moisturization Often MentionedOften Mentioned
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
    • “Leaves skin soft, feels moisturized, does not dry out skin. — SK-II Facial Treatment Cleansing Oil”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
  • Softens and smooths skin Sometimes NotedOften Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “Smoother skin — SK-II Facial Treatment Clear Lotion”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
  • Lightweight texture Often MentionedNot noted
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
  • Exorbitant and high price Not notedMostly Mentioned
    • “way too expensive — SK-II Facial Treatment Essence”
  • Scent and fragrance issues Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “smells like dirty feet — SK-II Facial Treatment Essence”
    • “smells slightly like saliva — SK-II Facial Treatment Mask”
  • Causes breakouts and skin reactions Often MentionedSometimes Noted
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “Small bumps — SK-II Facial Treatment Clear Lotion”
    • “did break out some while adjusting — SK-II Skinpower Advanced Cream”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”

Questions and answers

Beauty of Joseon or SK-II: which is better?

Beauty of Joseon and SK-II each excel in different areas, with Beauty of Joseon being recognized as more gentle and providing a lighter texture, while SK-II generally performs better for deep hydration, softening, and radiance. According to Lovi, the products on this page for Beauty of Joseon fit dry skin, sensitive skin, and skin with dark spots best.

What is the difference between Beauty of Joseon and SK-II?

Beauty of Joseon fits dry skin, sensitive skin, and skin with dark spots best, whereas SK-II does not list specific skin types for its best fit. Reviewers note that Beauty of Joseon offers a lightweight texture and gentle, non-irritating formulas, while SK-II delivers unique or pleasant textures, radiance and glow, deep hydration, and softening and smoothing effects.

Beauty of Joseon or SK-II: which moisturizer is better?

When comparing moisturizers, Beauty of Joseon and SK-II both offer products with High Lovi fit levels for dry and mature skin. Beauty of Joseon features options like the Dynasty Cream and Red Bean Water Gel, while SK-II offers the Facial Treatment Essence and Skinpower Advanced Cream. SK-II generally does better for deep hydration and moisturization.

Dermatologic Therapy, 2022

Which is more affordable, Beauty of Joseon or SK-II?

Beauty of Joseon is more affordable, as exorbitant and high price is noted as a negative review theme for Beauty of Joseon compared to SK-II.

Which causes fewer breakouts, Beauty of Joseon or SK-II?

Beauty of Joseon offers a more gentle and non-irritating formula compared to SK-II, which is noted for causing breakouts and skin reactions.

How do the founding years and countries of origin compare between Beauty of Joseon and SK-II?

Beauty of Joseon was founded in 2016 in South Korea, whereas SK-II was founded earlier in 1980 in Japan.

Which brand has better reviews for gentle and non-irritating formulas, Beauty of Joseon or SK-II?

Beauty of Joseon has better reviews for gentle and non-irritating formulas.

What are the key ingredients featured across Beauty of Joseon products compared to SK-II?

Beauty of Joseon features niacinamide, glycerin, hyaluronic acid, and ginseng across the products on this page, whereas SK-II features Pitera.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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