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Purito vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and SK-II are skincare brands from Korea and Japan founded in 2017 and 1980 respectively. Purito is cherished for thoughtful moisturizers, serums, sunscreens, and makeup removers featuring gentle formulas, while the Japanese brand is adored for luxurious moisturizers, potent serums, soothing masks, and refreshing toners anchored by the signature ingredient pitera. Both suit dry skin best, though the Korean line also suits sensitive skin with soothing daily care and the other suits combination skin thanks to nourishing formulations. They differ because the Korean line relies on gentle formulas for a calm complexion, whereas regular use of the signature ingredient in the Japanese brand helps improve pore area, roughness, and redness.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular Purito and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs SK-II products

People Say

PuritoSK-II
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “drinks right into the skin — SK-II Facial Treatment Essence”
  • Soothing and Calming Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • Glass Skin and Radiance Glow Rarely NotedMostly Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
  • Deep Hydration and Plumping Sometimes NotedMostly Mentioned
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
    • “Leaves skin soft, feels moisturized, does not dry out skin. — SK-II Facial Treatment Cleansing Oil”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Improves Texture and Smoothness Rarely NotedMostly Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “Smoother skin — SK-II Facial Treatment Clear Lotion”
    • “plump — Purito Centella Unscented Toner”
  • Acne-Safe and Gentle Formula Often MentionedSometimes Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “doesn't dry out my skin — Purito From Green Cleansing Oil”
    • “Watery consistency — SK-II Facial Treatment Clear Lotion”
  • High and Exorbitant Price Not notedMostly Mentioned
    • “way too expensive — SK-II Facial Treatment Essence”
  • Unpleasant Scent and Fragrance Sometimes NotedOften Mentioned
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “smells like cooking oil — Purito From Green Cleansing Oil”
    • “smells like dirty feet — SK-II Facial Treatment Essence”
    • “smells slightly like saliva — SK-II Facial Treatment Mask”
  • Causes Breakouts and Reactions Sometimes NotedSometimes Noted
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “Small bumps — SK-II Facial Treatment Clear Lotion”

Purito vs SK-II routines for dry skin

Buy Purito routine · CA$191.72 · 94% fitBuy SK-II routine · CA$783.50 · 93% fitSee multi-brand routine · 99% fit

Purito vs SK-II routines for oily skin

Buy SK-II routine · CA$1,101.33 · 91% fitBuy Purito routine · CA$342.33 · 90% fitSee multi-brand routine · 96% fit

Purito vs SK-II routines for combination skin

Buy SK-II routine · CA$1,065.33 · 93% fitBuy Purito routine · CA$309.42 · 91% fitSee multi-brand routine · 96% fit

Questions and answers

Purito or SK-II: which is better?

Purito is better suited for sensitive or acne-prone shoppers because the products on this page achieve a Superior Lovi fit for sensitive skin, compared to SK-II which reaches a High fit. Reviewers also note that Purito excels in soothing and lightweight formulas, while SK-II leans toward deep hydration and radiance glow.

What is the difference between Purito and SK-II?

Purito features lightweight, soothing, and acne-safe formulas with a Lovi fit level of Superior for sensitive, mature, and dark spot skin types on this page, whereas SK-II stands out for glass skin, deep hydration, and smooth texture. Every product on this page for both brands lists no fragrance in its ingredients.

Purito or SK-II for dry skin?

Both Purito and SK-II achieve a Superior routine fit for dry skin. Reviewers note that Purito excels in providing lightweight and soothing moisturizers, while SK-II stands out for deep hydration and plumping.

Purito or SK-II: which moisturizer is better?

When comparing moisturizers, Purito offers lightweight, soothing, and acne-safe formulas that reviewers mostly mention favorably, whereas SK-II provides deep hydration and plumping with key ingredients like Pitera. Lovi rates the routine fit for both brands as Superior for dry skin.

Which is more affordable, Purito or SK-II?

Purito is more affordable than SK-II, while SK-II's pricing is noted on the page as high and exorbitant.

Between Purito and SK-II, which brand performs better for mature skin?

Purito performs better for mature skin, achieving a Superior routine fit compared to the High fit of SK-II on this page. Reviewers note that Purito delivers gentle, lightweight serums and soothing moisturizers that help care for mature skin.

How do the founding years and corporate owners of Purito and SK-II compare?

Purito was founded in South Korea in 2017 and has been owned by Corstone Capital since 2022, whereas SK-II was founded in Japan in 1980 and has been owned by The Procter & Gamble Company since 1991.

Which brand achieves higher Lovi fit levels for skin with dark spots?

Purito achieves higher Lovi fit levels for skin with dark spots, offering a Superior fit for products like the Daily Soft Touch Sunscreen and Centella Unscented Toner compared to SK-II's High fit across similar products.

Purito or SK-II for oily skin?

Both Purito and SK-II achieve a Superior routine fit for oily skin. Reviewers note that Purito excels with lightweight and non-greasy textures.

Purito or SK-II for sensitive skin?

Purito is a better fit for sensitive skin, earning a Superior routine fit compared to SK-II's High fit rating.

Purito or SK-II for acne-prone skin?

Both Purito and SK-II achieve a Superior routine fit for acne-prone skin, with the products on this page offering great options like the Purito Centella Unscented Toner and SK-II Genoptics Ultraura Essence.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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