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Beauty of Joseon vs Principia

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Principia are two thoughtful skincare lines offering targeted daily care through precise formulas. The Korean brand, founded in 2016 and owned by Goodai Global Inc. since 2019, is known for its serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, making it best suited for dry and sensitive skin. Conversely, the second line is recognized for its cleansers that maintain a healthy, balanced complexion, suiting balanced to oily skin best. While both brands address specific concerns with standout products like the Ground Rice and Honey Glow Mask, the Light On Serum: Centella + Vita C, the Revive Eye Serum, and the Gel de Limpeza GL-01, they differ in their primary formulations and target skin types.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

This page compares some of the most popular Beauty of Joseon and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Principia products

Questions and answers

Beauty of Joseon or Principia: which is better?

Beauty of Joseon is the better choice on this page, as it offers a wide variety of products with High and Superior Lovi fit levels for dry, sensitive, and dark-spot-prone skin, whereas Principia features only a single cleanser with lower fit ratings. Furthermore, key ingredients like niacinamide and hyaluronic acid in Beauty of Joseon formulations help improve skin pigmentation and hydration.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Beauty of Joseon and Principia?

Beauty of Joseon offers a wide variety of skincare products on this page with high or superior Lovi fit levels for dry, sensitive, and dark spot skin types, whereas Principia features only a single cleanser with average to caution fit levels.

Beauty of Joseon or Principia: which cleanser is better?

Beauty of Joseon offers multiple cleansers, such as the Green Plum Refreshing Cleanser, which has a High Lovi fit for sensitive skin, whereas Principia features only one cleanser, the Gel de Limpeza GL-01, which has a Caution Lovi fit for dry skin.

Which is more affordable, Beauty of Joseon or Principia?

The products on this page for Beauty of Joseon and Principia do not have pricing information available to compare affordability.

Which causes fewer breakouts, Beauty of Joseon or Principia?

Beauty of Joseon offers a wide range of products with various breakout-related fit levels, while Principia only features the Gel de Limpeza GL-01 cleanser, which has a low fit for acne-prone skin. Reviewers often mention that Beauty of Joseon products may cause breakouts and acne.

How do the founding years and corporate ownerships of Beauty of Joseon and Principia compare?

Beauty of Joseon was founded in South Korea in 2016 and is owned by Goodai Global Inc. since 2019, whereas Principia was founded in 2020 and is owned by Viziera Participações Ltda.

Which of the two brands offers a wider variety of product categories like sunscreens and masks, and which only lists a single cleanser?

Beauty of Joseon offers a wider variety of product categories like sunscreens and masks, while Principia only lists a single cleanser on this page.

What specific skin types do Beauty of Joseon's brand-focused routines fit best, compared to Principia?

Beauty of Joseon fits dry skin, sensitive skin, and skin with dark spots best through its brand-focused routines, whereas Principia does not have any listed skin types that its routines fit best on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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