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Medicube vs Principia

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Medicube and Principia are skincare brands offering thoughtful formulas designed to support various complexions. The Korean brand, founded in 2016 by APR Corp., provides moisturizers, serums, toners, and masks featuring niacinamide, collagen, and hyaluronic acid to suit dry and oily acne-prone skin, while the latter is widely loved for precise cleansers and formulas best suited for balanced to oily skin. Ultimately, both differ as the former focuses on profound results for diverse targeted concerns like hyperpigmentation and aging signs, whereas Principia helps maintain a healthy, balanced complexion.

Medicube is a Korean skincare brand founded in 2016 and owned by APR Corp..

medicubereviews.co.ukglossy.co

This page compares some of the most popular Medicube and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Medicube vs Principia products

Questions and answers

Medicube or Principia: which is better?

Medicube offers a much wider range of products on this page than Principia, with many items achieving High or Superior Lovi fit levels for skin types like dry skin and oily acne-prone skin. Reviewers often mention deep hydration and radiant glow from the brand, though some note sticky residue.

What is the difference between Medicube and Principia?

Medicube offers a broad range of products with varying Lovi fit levels across skin types, whereas Principia features only a single cleanser on this page. Medicube also incorporates fragrance in a couple of its items, while Principia's product is fragrance-free.

Medicube or Principia: which cleanser is better?

Medicube offers a much wider range of cleansers, such as the Zero Foam Cleanser, which has a High Lovi fit for dry skin, sensitive skin, and oily skin.

Which is more affordable, Medicube or Principia?

The products on this page for Medicube have reviewers noting small quantity and pricing issues, while Principia lacks pricing details on this page.

Which causes fewer breakouts, Medicube or Principia?

Medicube offers a wider range of products on this page with varying fit levels for acne-prone skin, while Principia includes only one product, which has a low fit level for acne-prone skin. Reviewers note that Medicube products may sometimes cause irritation and breakouts, and Niacinamide helps control skin pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which brand offers a wider variety of skincare products, Medicube or Principia?

Medicube offers a wider variety of skincare products on this page compared to Principia.

How do the founding years and corporate ownership of Medicube and Principia compare?

Medicube was founded in 2016 in South Korea and is owned by APR Corp., whereas Principia was founded later in 2020 and is owned by Viziera Participações Ltda.

Which brand includes products formulated with fragrance, Medicube or Principia?

Medicube includes products formulated with fragrance, as two of the products on this page list fragrance in their ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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