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Anua vs Beauty of Joseon

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Beauty of Joseon are distinct Korean skincare lines featuring targeted moisturizers, serums, and toners built around hero ingredients like hyaluronic acid, niacinamide, and glycerin. While Anua fits dry and oily acne-prone skin best with formulations focused on heartleaf and vitamin C, Beauty of Joseon suits dry and sensitive skin best through gentle daily care rooted in rice, honey, and centella. Both brands address common concerns such as hyperpigmentation and fine lines, yet differ in their core botanical approaches and specific product strengths for mature, blemish-prone, or uneven skin.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

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Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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This page compares some of the most popular Anua and Beauty of Joseon products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Beauty of Joseon products

People Say

AnuaBeauty of Joseon
  • Hydrating & Moisturizing Formula Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
  • Lightweight & Fast-Absorbing Texture Often MentionedMostly Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
  • Gentle & Non-Irritating Formula Often MentionedMostly Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
  • Improves Skin Texture & Smoothness Often MentionedOften Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
  • Soothes Redness & Inflammation Often MentionedOften Mentioned
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
    • “calms redness — Beauty of Joseon Ginseng Essence Water”
  • Fades Dark Spots & Brightens Skin Often MentionedSometimes Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Gives my skin a beautiful, healthy glow. — Anua Niacinamide 10% + TXA 4% Serum”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Causes Breakouts & Acne Often MentionedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “broke me out within minutes — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
  • Sticky, Tacky or Oily Finish Sometimes NotedSometimes Noted
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “left my face feeling sticky — Beauty of Joseon Glow Serum”
    • “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
  • No Visible Results or Ineffectiveness Sometimes NotedSometimes Noted
    • “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
    • “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “did nothing for my hyperpigmentation — Beauty of Joseon Glow Serum”
    • “didn't notice a difference — Beauty of Joseon Apricot Blossom Peeling Gel”

Anua vs Beauty of Joseon routines for dry skin

See multi-brand routine · 97% fit

Anua vs Beauty of Joseon routines for oily skin

See multi-brand routine · 95% fit

Anua vs Beauty of Joseon routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Anua or Beauty of Joseon: which is better?

Both brands offer solid options, but Anua is better suited for mature skin, achieving a High Lovi fit compared to Beauty of Joseon's Average level. Reviewers also note that the products on this page for Anua excel at improving skin texture and fading dark spots, whereas Beauty of Joseon is more frequently associated with breakouts and heavy finishes.

What is the difference between Anua and Beauty of Joseon?

Anua and Beauty of Joseon both offer a High routine fit across most skin types, but Anua rates higher for mature skin with an Average fit from Beauty of Joseon. Reviewers indicate that Beauty of Joseon is gentler, while Anua performs better for improving skin texture and fading dark spots.

Anua or Beauty of Joseon for oily skin?

Both brands offer a High routine fit for oily skin and provide lightweight, fast-absorbing toners. Reviewers note that Beauty of Joseon sometimes has scent and fragrance issues and causes breakouts, making Anua a preferable option for many users.

Anua or Beauty of Joseon: which cleanser is better?

When choosing a cleanser, Anua and Beauty of Joseon both offer effective options for various skin types on the products on this page, but Anua tends to be better for improving skin texture and fading dark spots. Reviewers also note that Beauty of Joseon formulas can sometimes cause breakouts or have scent issues.

Which is more affordable, Anua or Beauty of Joseon?

This page does not provide pricing or affordability information to compare Anua and Beauty of Joseon.

Anua or Beauty of Joseon for fading dark spots and brightening?

For fading dark spots and brightening, Anua is the better choice because the products on this page do better with dark spots and brightening according to review themes. Additionally, niacinamide helps reduce pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Anua or Beauty of Joseon for improving skin texture and smoothness?

For improving skin texture and smoothness, Anua does better among the products on this page. Reviewers frequently note that Anua improves skin texture with its serums.

Anua or Beauty of Joseon for sensitive skin?

Both Anua and Beauty of Joseon are a High fit for sensitive skin on the products on this page. Beauty of Joseon performs better for gentle and non-irritating formulas.

Anua or Beauty of Joseon: which moisturizer is better?

Both brands offer moisturizers for different needs, but Beauty of Joseon is rated as a High fit for dry skin, sensitive skin, and skin with dark spots, while Anua focuses best on dry skin, oily acne-prone skin, and combination skin.

Anua or Beauty of Joseon for acne-prone skin?

Both brands offer products on this page that achieve a high routine fit for acne-prone skin. However, reviewers note fewer breakout issues with Anua than Beauty of Joseon, and Anua performs better for improving skin texture.

Anua or Beauty of Joseon: which sunscreen is better?

Both brands offer sunscreens on this page that hold High fit levels for most skin types, including dry, oily, combination, and sensitive skin. Reviewers and facts show no significant difference in hydration or finish quality between their sun protection formulas.

Anua or Beauty of Joseon for mature skin?

Anua fits mature skin better than Beauty of Joseon, as Lovi rates Anua's routine High for mature skin compared to Beauty of Joseon's Average level. Reviewers on the products on this page also find that Anua does better at improving skin texture and fading dark spots.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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