🇩🇪Germany

The Ordinary vs Blume

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and Blume are Canadian skincare brands that offer gentle solutions for daily care. The Ordinary, founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021, focuses on serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, making its products best for dry and sensitive skin. Blume, founded in 2018, is widely loved for its nourishing moisturizers and thoughtful formulas that suit sensitive, acne-prone, and dry skin. While the first brand provides targeted acids for acne, dark spots, and mature skin, the second brand supports a balanced and healthy complexion through daily use of offerings like the Meltdown Gel Cream.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

glossy.coen.wikipedia.org

Blume is a Canadian skincare brand founded in 2018.

beautymatter.combusinessinsider.comtracxn.comblume.com

This page compares some of the most popular The Ordinary and Blume products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs Blume products

The Ordinary vs Blume moisturizers

Questions and answers

The Ordinary or Blume: which is better?

The Ordinary offers a much larger variety of targeted treatments and fits best for dry skin, sensitive skin, and skin with dark spots, whereas Blume features only a single moisturizer on the page. Both brands are entirely fragrance-free across the products on this page.

What is the difference between The Ordinary and Blume?

The Ordinary offers a large range of specialized single-ingredient and peptide serums, toners, and cleansers targeting dry, sensitive, and dark-spot-prone skin, whereas Blume features a single moisturizer, Meltdown Gel Cream, aimed at acne-prone and oily skin. Both brands formulate all the products on this page without added fragrance.

The Ordinary or Blume: which moisturizer is better?

The Ordinary offers a wider range of moisturizers with options like Natural Moisturizing Factors + HA achieving a superior fit for dry skin, whereas Blume features only one moisturizer, Meltdown Gel Cream, which has a high fit for acne-prone skin.

Which is more affordable, The Ordinary or Blume?

The products on this page from The Ordinary are often noted by reviewers as affordable and offering great value, whereas the single Blume product listed has no pricing information provided on this page.

Which causes fewer breakouts, The Ordinary or Blume?

The Ordinary offers multiple acne-clearing serums on this page, whereas Blume features Meltdown Gel Cream, which has a high Lovi fit level for acne-prone skin.

When were The Ordinary and Blume founded and who owns them?

The Ordinary was founded in 2016 in Canada and is owned by The Estee Lauder Companies Inc., while Blume was founded in 2018 in Canada and is independently owned.

Which skin types does The Ordinary fit best according to its brand-focused routines?

According to its brand-focused routines, The Ordinary fits dry skin, sensitive skin, and skin with dark spots best.

Do products from The Ordinary and Blume contain fragrance in their ingredients?

Every product from The Ordinary and Blume on this page lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play