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The Ordinary vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and A+ are distinct skincare brands that serve differing complexions with focused care. The Canadian brand centers on serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, suiting dry and sensitive skin best while offering targeted solutions for acne-prone, dark-spotted, and mature skin. Conversely, the Indian brand is widely beloved for its gentle moisturizers and thoughtfully calibrated formulas that suit sensitive skin best. While both cater to delicate complexions, they differ in their origins and specific ingredient arrays, with the former emphasizing potent single-ingredient innovations and the latter focusing on mild, daily moisture balance.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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A+ is an Indian skincare brand founded in 1990.

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This page compares some of the most popular The Ordinary and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs A+ products

The Ordinary vs A+ moisturizers

Questions and answers

The Ordinary or A+: which is better?

The products on this page from The Ordinary generally offer a higher Lovi fit across multiple skin types compared to A+. Reviewers often mention that The Ordinary provides affordable and great value serums that help with acne clearing and dark spot fading.

What is the difference between The Ordinary and A+?

The Ordinary offers a much larger variety of fragrance-free products on this page across multiple skin types, whereas A+ lists just one moisturizer with average fit levels. Lovi rates The Ordinary best for dry skin, sensitive skin, and skin with dark spots, while A+ lists no specific best-fit skin types.

The Ordinary or A+: which moisturizer is better?

When comparing moisturizers, the products on this page from The Ordinary generally offer a Superior or High Lovi fit for dry skin, whereas A+ features only one moisturizer with an Average fit.

Which is more affordable, The Ordinary or A+?

The products on this page for The Ordinary are often noted by reviewers as affordable and offering great value, whereas A+ has only a single moisturizer listed without review data on pricing.

When was The Ordinary founded compared to A+?

The Ordinary was founded in 2016 in Canada, whereas A+ was founded earlier in 1990 in India.

Do any products from The Ordinary or A+ contain fragrance?

Every product on this page from both The Ordinary and A+ lists no fragrance in its ingredients.

Which skin types does The Ordinary fit best according to its routines?

According to its brand-focused routines, The Ordinary fits dry skin, sensitive skin, and skin with dark spots best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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