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Anua vs Beauty of Joseon

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Beauty of Joseon are distinct Korean skincare lines featuring targeted moisturizers, serums, and toners built around hero ingredients like hyaluronic acid, niacinamide, and glycerin. While Anua fits dry and oily acne-prone skin best with formulations focused on heartleaf and vitamin C, Beauty of Joseon suits dry and sensitive skin best through gentle daily care rooted in rice, honey, and centella. Both brands address common concerns such as hyperpigmentation and fine lines, yet differ in their core botanical approaches and specific product strengths for mature, blemish-prone, or uneven skin.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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This page compares some of the most popular Anua and Beauty of Joseon products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Beauty of Joseon products

People Say

AnuaBeauty of Joseon
  • Hydrating & Moisturizing Formula Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
  • Lightweight & Fast-Absorbing Texture Often MentionedMostly Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
  • Gentle & Non-Irritating Formula Often MentionedMostly Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
  • Improves Skin Texture & Smoothness Often MentionedOften Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
  • Soothes Redness & Inflammation Often MentionedOften Mentioned
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
    • “calms redness — Beauty of Joseon Ginseng Essence Water”
  • Fades Dark Spots & Brightens Skin Often MentionedSometimes Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Gives my skin a beautiful, healthy glow. — Anua Niacinamide 10% + TXA 4% Serum”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Causes Breakouts & Acne Often MentionedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “broke me out within minutes — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
  • Sticky, Tacky or Oily Finish Sometimes NotedSometimes Noted
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “left my face feeling sticky — Beauty of Joseon Glow Serum”
    • “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
  • No Visible Results or Ineffectiveness Sometimes NotedSometimes Noted
    • “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
    • “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “did nothing for my hyperpigmentation — Beauty of Joseon Glow Serum”
    • “didn't notice a difference — Beauty of Joseon Apricot Blossom Peeling Gel”

Anua vs Beauty of Joseon routines for dry skin

See multi-brand routine · 99% fit

Anua vs Beauty of Joseon routines for oily skin

See multi-brand routine · 96% fit

Anua vs Beauty of Joseon routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Anua or Beauty of Joseon: which is better?

Anua is generally better for fading dark spots and improving skin texture, while Beauty of Joseon is noted as more gentle and non-irritating. Lovi rates the routine fit for both brands as High across most skin types.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Anua and Beauty of Joseon?

Anua does better at improving skin texture and fading dark spots, whereas Beauty of Joseon is considered more gentle and non-irritating.

Anua or Beauty of Joseon for dry skin?

Both Anua and Beauty of Joseon are great options for dry skin, as Lovi rates the routine fit for both brands as High. Anua's products on this page help provide deep hydration and barrier support, while Beauty of Joseon formulas are often noted for their deep moisturizing benefits and gentle ingredients.

Anua or Beauty of Joseon: which cleanser is better?

Both Anua and Beauty of Joseon offer quality cleansers with gentle, non-irritating formulas, while Anua fits acne-prone skin well with options like the Heartleaf Quercetin Pore Deep Cleansing Foam.

Which is more affordable, Anua or Beauty of Joseon?

The products on this page do not include pricing information, so a comparison of affordability cannot be made between Anua and Beauty of Joseon.

Anua or Beauty of Joseon: which brand is better for fading dark spots and brightening skin?

Anua is better for fading dark spots and brightening skin, as the products on this page outperform Beauty of Joseon in review themes for this benefit. Niacinamide may help reduce pigmentation by suppressing melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

Anua or Beauty of Joseon: which brand does better for gentleness and non-irritating formulas?

Beauty of Joseon does better for gentleness and non-irritating formulas, as reviewers more often mention its gentle, non-irritating formulas than those of Anua. Lovi finds that Beauty of Joseon has a High fit level for sensitive skin, matching Anua.

Anua or Beauty of Joseon: which brand is better for improving skin texture and smoothness?

Anua does better for improving skin texture and smoothness than Beauty of Joseon according to the products on this page. Reviewers note that Anua helps improve skin texture with serums.

Anua or Beauty of Joseon for sensitive skin?

Both Anua and Beauty of Joseon are great options for sensitive skin, as Lovi rates the routine fit for both brands as High. Beauty of Joseon performs better for gentle and non-irritating formulas.

Anua or Beauty of Joseon: which moisturizer is better?

Both Anua and Beauty of Joseon offer quality moisturizers, with Anua achieving a High routine fit for dry skin and Beauty of Joseon also reaching a High fit on the products on this page. Reviewers note that Anua focuses on soothing and barrier support, while Beauty of Joseon provides deep hydration and moisturization.

Anua or Beauty of Joseon for acne-prone skin?

Both Anua and Beauty of Joseon achieve a High routine fit level for acne-prone skin. Anua performs better for improving skin texture and smoothness according to reviewer themes on this page.

Anua or Beauty of Joseon: which sunscreen is better?

Both Anua and Beauty of Joseon offer sunscreens with a High Lovi fit for dry skin, sensitive skin, and oily skin, but Beauty of Joseon is noted for having more gentle formulas overall.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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