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Purito vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Shiseido are a Korean skincare brand founded in 2017 and a Japanese skincare brand founded in 1872, respectively. Purito is cherished for thoughtful moisturizers, serums, sunscreens, makeup removers, and more, which rely on gentle formulas, whereas the second brand is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, serums, and more, all formulated with key ingredients like glycerin. The first brand suits dry skin and sensitive skin best, offering soothing daily care, while its counterpart suits sensitive skin and mature skin best, offering gentle yet effective daily care. They differ in their specific offerings, as the Korean brand features standouts like the Centella Unscented Toner for acne-prone skin, the Daily Soft Touch Sunscreen for skin with dark spots, and the Centella Unscented Serum for mature skin, whereas the Japanese brand offers the Treatment Softener for acne-prone skin, the Benefiance Wrinkle Smoothing Day Cream for skin with dark spots, and the Essential Energy Hydrating Cream for mature skin.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Purito and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Shiseido products

People Say

PuritoShiseido
  • Lightweight and Non-Greasy Texture Mostly MentionedSometimes Noted
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
  • Deep Hydration Not notedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
  • Soothing and Calming Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • Acne-Safe and Gentle Formula Mostly MentionedRarely Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “No irritation — Shiseido Essential Energy Hydrating Cream”
  • Glass Skin and Radiance Rarely NotedSometimes Noted
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “brighter complexion, healthy glow, less dullness, even skin tone — Shiseido VITAL PERFECTION”
    • “Complexion appeared more luminous — Shiseido Activating Essence”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
  • Hydrating and Plumping Often MentionedNot noted
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
    • “Keeps area plump — Purito Wonder Releaf Centella Eye Cream”
    • “leaves skin plump — Purito Centella Unscented Serum”
  • High Price Point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong Fragrance or Scent Not notedOften Mentioned
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Insufficient Moisture or Hydration Often MentionedRarely Noted
    • “Not enough for winter — Shiseido Essential Energy Hydrating Cream”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”

Purito vs Shiseido routines for dry skin

See multi-brand routine · 99% fit

Purito vs Shiseido routines for oily skin

See multi-brand routine · 96% fit

Purito vs Shiseido routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Purito or Shiseido: which is better?

Purito is better suited for dry, sensitive, and acne-prone skin with its fragrance-free formulas, while Shiseido offers luxurious textures and deep hydration at a higher price point.

What is the difference between Purito and Shiseido?

Purito focuses on gentle, fragrance-free products that offer superior fit levels for sensitive, dry sensitive, and acne-prone skin, whereas Shiseido features luxurious textures and deep hydration while often including fragrance and carrying a higher price point. Key ingredients like hyaluronic acid help provide deep hydration and improve skin quality across both brands.

Dermatologic Therapy, 2022

Purito or Shiseido for dry skin?

Purito is a better fit for dry skin, offering a Superior routine fit compared to Shiseido's Average fit.

Purito or Shiseido: which moisturizer is better?

Purito offers a better overall moisturizer range because its options are lightweight, soothing, and entirely fragrance-free, whereas many Shiseido moisturizers feature strong fragrances and higher price points. Lovi rates Purito's moisturizers with high fit levels for dry and sensitive skin, making them a gentle and reliable choice.

Which is more affordable, Purito or Shiseido?

Purito is more affordable than Shiseido, as Shiseido has a high price point.

Between Purito and Shiseido, which brand is better suited for mature skin?

Purito is better suited for mature skin, as Lovi rates its routine fit as Superior compared to High for Shiseido. Purito features fragrance-free formulas that reviewers note for being gentle, lightweight, and soothing.

How do Purito and Shiseido compare regarding fragrance in their products?

Purito lists no fragrance in any of the products on this page, whereas the majority of Shiseido products on this page contain fragrance.

Which brand performs better for dry sensitive skin: Purito or Shiseido?

Purito performs better for dry sensitive skin, with Lovi fit levels reaching Superior compared to Shiseido's Average.

Purito or Shiseido for oily skin?

Both Purito and Shiseido fit oily skin well, with Lovi rating both brands High for this skin type. Purito offers lightweight formulas with no added fragrance across the products on this page, while Shiseido provides deep hydration and luxurious textures.

Purito or Shiseido: which sunscreen is better?

Purito offers a better overall sunscreen fit on this page with its Daily Soft Touch Sunscreen rated Superior for dry skin, dry sensitive skin, skin with dark spots, sensitive skin, and acne-prone skin. Shiseido features sunscreens such as the Benefiance Wrinkle Smoothing Day Cream and Essential Energy Hydrating Day Cream which are also rated Superior for mature and sensitive skin, but Purito products on this page list no fragrance while Shiseido includes strong fragrance options.

Purito or Shiseido for sensitive skin?

Purito fits sensitive skin better than Shiseido, achieving a Superior routine fit compared to Shiseido's High. Every Purito product on this page lists no fragrance, whereas most Shiseido products contain fragrance and reviewers sometimes note skin irritation.

Purito or Shiseido for acne-prone skin?

Purito is better for acne-prone skin because Lovi rates its routine as Superior compared to Shiseido's High fit level. Purito also offers a fragrance-free line on this page, which helps reduce the risk of irritation for sensitive breakouts.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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