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No7 vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 and the purest are established skincare names offering distinct approaches to daily care. Founded in 1935 and owned by Sycamore Partners since 2025, No7 features serums, eye products, moisturizers, sunscreens, and more built around vitamin c, shea butter, and hyaluronic acid, fitting mature skin and dry skin best. Meanwhile, the purest is deeply cherished for its gentle moisturizers and thoughtfully composed formulas that suit sensitive, dry, and combination skin best, owing to their mild nature. While both provide targeted options, the British brand leans toward mature and dry complexions with ingredients like shea butter that protects skin and mitigates erythema, whereas the other brand earns praise through consistent, understated performance and reliable daily support for acne-prone skin.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular No7 and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular No7 vs the purest products

Questions and answers

No7 or the purest: which is better?

No7 offers a much broader range of 13 skincare products with varying Lovi fit levels across skin types, whereas the purest features only one moisturizer on this page. Reviewers note that No7 products provide anti-aging and line reduction benefits, though some also mention skin irritation and dryness.

What is the difference between No7 and the purest?

No7 offers a wide range of products with High Lovi fit levels across mature, dry, and sensitive skin types, whereas the purest features only one moisturizer on this page with a High fit for sensitive skin. No7 key ingredients include vitamin C, shea butter, hyaluronic acid, and niacinamide, which helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002

No7 or the purest: which moisturizer is better?

When comparing moisturizers from the products on this page, No7's Protect & Perfect Intense Advanced Night Cream achieves a Superior fit level for mature skin and a High fit level for dry skin, whereas the purest solutions moisturizer is rated Average for dry skin and Low for combination, oily, and acne-prone skin. No7's cream features hydrating and anti-aging ingredients like hyaluronic acid and niacinamide, which helps improve skin texture and moisture.

Antioxidants, 2021Dermatologic Therapy, 2022

Which is more affordable, No7 or the purest?

The provided page facts do not contain pricing information, so a comparison of affordability between No7 and the purest cannot be made.

Between No7 and the purest, which brand offers products with fragrance?

Both No7 and the purest offer products with fragrance, as three of the products on the No7 page and the single solutions product from the purest list fragrance.

How does the founding year and parent company of No7 compare to the purest?

No7 was founded in 1935 in the United Kingdom and has been owned by Sycamore Partners since 2025, whereas the purest was founded in 2020 and is owned by Evly Pharma Cosmetics.

Which brand has more products listed on the page with a High Lovi fit for mature skin?

No7 has more products on this page with a High Lovi fit for mature skin, including options like the Restore & Renew Serum and Pure Retinol Eye Cream. In comparison, the purest has only one moisturizer listed on the page, which has an Average fit for mature skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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