🇩🇪Germany

No7 vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 and the purest are established skincare brands known for their thoughtful formulations and distinct therapeutic profiles. No7 offers serums, eye products, moisturizers, sunscreens, and more, built around vitamin c, shea butter, and hyaluronic acid, while the purest is deeply cherished for its gentle moisturizers and thoughtfully composed formulas. The former brand suits dry skin and mature skin best, with shea butter protecting skin and mitigating erythema, whereas the latter brand suits sensitive, dry, and combination skin best, owing to its mild nature. They differ primarily in their core ingredient concentrations and targeted skin concerns, offering reliable daily support for acne-prone skin alongside specialized treatments.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular No7 and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular No7 vs the purest products

Questions and answers

No7 or the purest: which is better?

No7 offers a much wider range of products on this page with High Lovi fit levels across multiple skin types, whereas the purest features only one product with mostly Average or Low fits. No7 includes key ingredients like retinol, which helps stimulate collagen accumulation in naturally aged skin.

The Journal of Investigative Dermatology, 2000

What is the difference between No7 and the purest?

No7 offers a much wider range of products on this page across multiple categories like serums, eye creams, and moisturizers, whereas the purest features only a single moisturizer. No7 also achieves High and Superior Lovi fit levels for several skin types like mature and dry skin, while the purest only reaches a High fit for sensitive skin on this page.

No7 or the purest: which moisturizer is better?

For moisturizers, No7 is a better fit overall because the products on this page achieve a High Lovi fit for mature and dry skin, whereas the purest solutions moisturizer only reaches an Average fit for those skin types.

Which is more affordable, No7 or the purest?

The provided page does not contain pricing information to compare the affordability of No7 and the purest.

Which causes fewer breakouts, No7 or the purest?

Both brands offer products with varying suitability for acne-prone skin, as No7 features items with High to Average Lovi fit levels for acne-prone skin while the purest lists solutions with a Low fit level. For No7, products on this page help provide deep hydration and anti-aging benefits, though some users report skin irritation and breakouts.

Which brand was founded earlier, No7 or the purest?

No7 was founded earlier in 1935 in the United Kingdom, whereas the purest was founded more recently in 2020.

How many products contain fragrance from No7 compared to the purest?

No7 has three products on this page with fragrance out of thirteen total, while the purest has one product containing fragrance out of one total.

Which brand offers products with a High fit level for dry skin?

No7 offers products on this page with a High fit level for dry skin, such as its Future Renew Damage Reversal Serum and Protect & Perfect Intense Advanced Night Cream. In contrast, the purest offers a solutions moisturizer with an Average fit level for dry skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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