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No7 vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 and the purest are established skincare names offering distinct approaches to daily care. Founded in 1935 and owned by Sycamore Partners since 2025, No7 features serums, eye products, moisturizers, sunscreens, and more built around vitamin c, shea butter, and hyaluronic acid, fitting mature skin and dry skin best. Meanwhile, the purest is deeply cherished for its gentle moisturizers and thoughtfully composed formulas that suit sensitive, dry, and combination skin best, owing to their mild nature. While both provide targeted options, the British brand leans toward mature and dry complexions with ingredients like shea butter that protects skin and mitigates erythema, whereas the other brand earns praise through consistent, understated performance and reliable daily support for acne-prone skin.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular No7 and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular No7 vs the purest products

Questions and answers

No7 or the purest: which is better?

No7 offers a much wider range of products on this page with High and Superior Lovi fit levels for dry and mature skin, whereas the purest only has a single solutions moisturizer with lower fit for many skin types. No7 features key ingredients like niacinamide and retinol, which help improve skin aging and pigmentation.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

What is the difference between No7 and the purest?

No7 offers a much wider range of products spanning serums, eye creams, and moisturizers with High Lovi fits for mature and dry skin, whereas the purest features only a single solutions moisturizer with High fit for sensitive skin. Additionally, No7 provides many fragrance-free options across its collection, while the purest includes fragrance in its sole product.

No7 or the purest: which moisturizer is better?

When comparing moisturizers from the products on this page, No7 generally achieves higher fit levels across more skin types than the purest. For instance, the Protect & Perfect Intense Advanced Night Cream reaches a Superior fit for mature skin and High fits for dry and dry sensitive skin, whereas the purest solutions moisturizer only reaches a High fit for sensitive skin and lower fits for others.

Which is more affordable, No7 or the purest?

This page does not provide pricing information for No7 or the purest, so affordability cannot be compared here.

How does the founding year and parent company of No7 compare to the purest?

No7 was founded in 1935 in the United Kingdom and has been owned by Sycamore Partners since 2025, whereas the purest was founded in 2020 and is owned by Evly Pharma Cosmetics.

Which brand offers more fragrance-free skincare products on these pages, No7 or the purest?

No7 offers more fragrance-free skincare products on this page, with 10 out of 13 products listing no fragrance, whereas the purest includes fragrance in its only listed product.

Which skin types do No7's brand-focused routines fit best?

No7's brand-focused routines fit mature skin, dry skin, and dry sensitive skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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