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No7 vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 and the purest are established skincare names offering distinct approaches to daily care. Founded in 1935 and owned by Sycamore Partners since 2025, No7 features serums, eye products, moisturizers, sunscreens, and more built around vitamin c, shea butter, and hyaluronic acid, fitting mature skin and dry skin best. Meanwhile, the purest is deeply cherished for its gentle moisturizers and thoughtfully composed formulas that suit sensitive, dry, and combination skin best, owing to their mild nature. While both provide targeted options, the British brand leans toward mature and dry complexions with ingredients like shea butter that protects skin and mitigates erythema, whereas the other brand earns praise through consistent, understated performance and reliable daily support for acne-prone skin.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular No7 and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular No7 vs the purest products

Questions and answers

No7 or the purest: which is better?

No7 offers a much wider range of products that Lovi rates with High or Superior fit levels for mature, dry, and sensitive skin, whereas the purest only has a single moisturizer with limited skin type matches on this page.

What is the difference between No7 and the purest?

No7 offers a broad selection of products on this page with High to Superior Lovi fit levels for mature, dry, and sensitive skin, whereas the purest features just one moisturizer with a High fit for sensitive skin.

No7 or the purest: which moisturizer is better?

For a moisturizer, No7 offers multiple products on this page with a Superior or High fit for mature, dry, and sensitive skin, whereas the purest solutions moisturizer has a High fit only for sensitive skin. No7 products on this page often help with deep hydration and anti-aging, while Niacinamide and Hyaluronic acid may help control skin aging and improve skin quality.

Antioxidants, 2021Dermatologic Therapy, 2022

Which is more affordable, No7 or the purest?

This page does not provide pricing information to compare the affordability of No7 and the purest.

Which brand has been established longer, No7 or the purest?

No7 has been established longer, having been founded in 1935 in the United Kingdom, whereas the purest was founded in 2020.

How many products from No7 contain fragrance compared to the purest?

On the Lovi page, 10 out of 13 No7 products on this page list no fragrance, while the purest features 1 product that contains fragrance.

Which products are best suited for mature skin in No7 versus the purest?

For mature skin, No7 features products on this page with a Superior fit such as Protect & Perfect Intense Advanced Night Cream and Restore & Renew Multi Action Eye Cream, alongside several others with a High fit like Pure Retinol Eye Cream and Future Renew Damage Reversal Night Cream. In contrast, the purest offers solutions, which has an Average fit for mature skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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