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No7 vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 and the purest are established skincare names offering distinct approaches to daily care. Founded in 1935 and owned by Sycamore Partners since 2025, No7 features serums, eye products, moisturizers, sunscreens, and more built around vitamin c, shea butter, and hyaluronic acid, fitting mature skin and dry skin best. Meanwhile, the purest is deeply cherished for its gentle moisturizers and thoughtfully composed formulas that suit sensitive, dry, and combination skin best, owing to their mild nature. While both provide targeted options, the British brand leans toward mature and dry complexions with ingredients like shea butter that protects skin and mitigates erythema, whereas the other brand earns praise through consistent, understated performance and reliable daily support for acne-prone skin.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular No7 and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular No7 vs the purest products

Questions and answers

No7 or the purest: which is better?

No7 offers a much wider range of products on this page with High Lovi fit levels for mature and dry skin, whereas the purest includes only one moisturizer with lower fit for many skin types. Reviewers often mention deep hydration and anti-aging benefits for No7, though skin irritation is also frequently noted.

What is the difference between No7 and the purest?

No7 offers a wide range of products on this page featuring key ingredients like niacinamide, which may help control skin aging and pigmentation, whereas the purest features only one solutions moisturizer. No7 fits best for mature skin, dry skin, and skin with dark spots.

Antioxidants, 2021

No7 or the purest: which moisturizer is better?

No7 offers a much wider selection of moisturizers on this page with better Lovi fit levels across skin types, such as the Protect & Perfect Intense Advanced Night Cream achieving a Superior fit for mature skin, whereas the purest features only a single solutions moisturizer that may offer limited performance for oily and acne-prone skin.

Which is more affordable, No7 or the purest?

This page does not provide pricing information to compare the affordability of No7 and the purest.

Which causes fewer breakouts, No7 or the purest?

Both brands offer products on this page that may work for acne-prone skin, though No7 features several items achieving a High Lovi fit level for oily acne-prone skin while the purest features only a moisturizer with a Low Lovi fit for acne-prone skin.

How does the founding year and ownership compare between No7 and the purest?

No7 was founded in 1935 in the United Kingdom and has been owned by Sycamore Partners since 2025, whereas the purest was founded in 2020 and is owned by Evly Pharma Cosmetics.

Which brand offers more fragrance-free products, No7 or the purest?

No7 offers more fragrance-free products on this page, with 10 out of 13 products listing no fragrance, whereas the purest has none without fragrance.

What are the main skin types that No7 fits best according to its brand-focused routines?

According to its brand-focused routines, No7 fits mature skin, dry skin, and skin with dark spots best. The products on this page often help address aging and moisture needs for these skin types.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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