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No7 vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 and the purest are established skincare names offering distinct approaches to daily care. Founded in 1935 and owned by Sycamore Partners since 2025, No7 features serums, eye products, moisturizers, sunscreens, and more built around vitamin c, shea butter, and hyaluronic acid, fitting mature skin and dry skin best. Meanwhile, the purest is deeply cherished for its gentle moisturizers and thoughtfully composed formulas that suit sensitive, dry, and combination skin best, owing to their mild nature. While both provide targeted options, the British brand leans toward mature and dry complexions with ingredients like shea butter that protects skin and mitigates erythema, whereas the other brand earns praise through consistent, understated performance and reliable daily support for acne-prone skin.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular No7 and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular No7 vs the purest products

Questions and answers

No7 or the purest: which is better?

No7 is better suited for most skin needs on this page, offering High fits for dry skin and mature skin across multiple products, while the purest features only one product with limited skin type compatibility. No7 contains key ingredients like niacinamide and hyaluronic acid which help improve skin hydration and reduce signs of aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between No7 and the purest?

No7 offers a broad selection of products featuring ingredients like vitamin C and hyaluronic acid, whereas the purest features just one moisturizer listed on this page.

No7 or the purest: which moisturizer is better?

No7 offers a wider range of moisturizers with higher Lovi fit levels for dry and mature skin compared to the single option from the purest. Niacinamide helps control skin aging and pigmentation.

Antioxidants, 2021

Which is more affordable, No7 or the purest?

The page does not provide pricing information for No7 or the purest, so it is not possible to determine which brand is more affordable from the available data.

Which causes fewer breakouts, No7 or the purest?

No7 offers a much wider range of products on this page with varying fit levels for acne-prone skin, whereas the purest features only a solutions moisturizer which has a Low Lovi fit for acne-prone skin and may be less suitable for avoiding breakouts.

When were No7 and the purest founded?

No7 was founded in 1935, while the purest was founded in 2020.

Which brand offers products with fragrance, No7 or the purest?

Both No7 and the purest offer products with fragrance, as three No7 products on this page and the single solutions product from the purest list fragrance.

Which products does No7 offer for dry skin compared to the purest?

No7 offers a wide range of products for dry skin with a High Lovi fit, including the Restore & Renew Serum, Protect & Perfect Intense Advanced Night Cream, and Future Renew Damage Reversal Eye Serum, whereas the purest offers only one moisturizer on this page with an Average Lovi fit for dry skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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