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No7 vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 and the purest are established skincare options offering distinct daily support. The British brand, founded in 1935 and owned by Sycamore Partners since 2025, provides serums, eye products, moisturizers, sunscreens, and more built around vitamin C, shea butter, and hyaluronic acid, fitting dry skin and dry sensitive skin best with shea butter protecting skin and mitigating erythema. Conversely, the purest is deeply cherished for its gentle moisturizers and thoughtfully composed formulas that suit sensitive, dry, and combination skin best owing to their mild nature. While both brands feature reliable solutions for acne-prone skin, No7 also highlights targeted items like the Future Renew Damage Reversal Eye Serum, the Pure Retinol Eye Cream, and the Protect & Perfect Intense Advanced Night Cream, whereas the latter continues to earn praise through consistent, understated performance.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular No7 and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular No7 vs the purest products

Questions and answers

No7 or the purest: which is better?

No7 is better suited for most shoppers because the products on this page offer High Lovi fit levels across dry, sensitive, and mature skin types, whereas the purest only reaches High fit for sensitive skin. Additionally, No7 includes active ingredients like hyaluronic acid and retinol that help improve moisture and skin aging.

Dermatologic Therapy, 2022The Journal of Investigative Dermatology, 2000

What is the difference between No7 and the purest?

No7 offers multiple products on this page featuring ingredients like hyaluronic acid and retinol, which helps address aging and hydration, whereas the purest includes only one fragranced moisturizer with average or low fit levels for most skin types. No7 fits best for dry skin and dry sensitive skin.

Dermatologic Therapy, 2022The Journal of Investigative Dermatology, 2000

No7 or the purest: which moisturizer is better?

No7 is the better choice for a moisturizer because the products on this page achieve High to Superior Lovi fit levels for mature and dry skin, unlike the purest, which only reaches Average fit for those skin types. Additionally, Niacinamide in No7 helps control skin aging and pigmentation.

Antioxidants, 2021

Which is more affordable, No7 or the purest?

This page does not provide pricing information to compare the affordability of No7 and the purest.

Which causes fewer breakouts, No7 or the purest?

No7 offers multiple products on this page with a High Lovi fit for acne-prone skin, such as the Restore & Renew Serum, whereas the purest solutions moisturizer has a Low fit for acne-prone skin.

Which brand offers more products with no fragrance, No7 or the purest?

No7 offers more products with no fragrance on this page, with 10 out of 13 products listing no fragrance compared to none for the purest.

How do the founding years and corporate ownership compare between No7 and the purest?

No7 was founded in 1935 in the United Kingdom and has been owned by Sycamore Partners since 2025, whereas the purest was founded in 2020 and is owned by Evly Pharma Cosmetics.

Which products from No7 achieve a Superior fit level for mature skin?

Protect & Perfect Intense Advanced Night Cream and Restore & Renew Multi Action Eye Cream are the products on this page from No7 that achieve a Superior fit level for mature skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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