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No7 vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 and the purest are established skincare names offering distinct approaches to daily care. Founded in 1935 and owned by Sycamore Partners since 2025, No7 features serums, eye products, moisturizers, sunscreens, and more built around vitamin c, shea butter, and hyaluronic acid, fitting mature skin and dry skin best. Meanwhile, the purest is deeply cherished for its gentle moisturizers and thoughtfully composed formulas that suit sensitive, dry, and combination skin best, owing to their mild nature. While both provide targeted options, the British brand leans toward mature and dry complexions with ingredients like shea butter that protects skin and mitigates erythema, whereas the other brand earns praise through consistent, understated performance and reliable daily support for acne-prone skin.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular No7 and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular No7 vs the purest products

Questions and answers

No7 or the purest: which is better?

No7 offers a much wider range of products on this page with better Lovi fit levels across skin types than the purest. No7 features ingredients like retinol and niacinamide, which help with anti-aging and brightening.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

What is the difference between No7 and the purest?

No7 offers a broad selection of products featuring key ingredients like vitamin C, niacinamide, and retinol, with fit levels ranging up to Superior for mature skin, while the purest features a single moisturizing solution that fits sensitive skin with a High rating. No7 products help improve skin texture and hydration, and topical retinol may help stimulate collagen accumulation in aging skin.

The Journal of Investigative Dermatology, 2000Dermatologic Therapy, 2022

No7 or the purest: which moisturizer is better?

When comparing moisturizers, No7 offers a wider range with higher Lovi fit levels for dry, sensitive, and mature skin, while the purest only features a single solutions moisturizer. No7 moisturizers like the Protect & Perfect Intense Advanced Night Cream achieve a Superior fit for mature skin, helping to deliver deep hydration and anti-aging benefits.

Dermatologic Therapy, 2022

Which is more affordable, No7 or the purest?

This page does not provide pricing or affordability information for either No7 or the purest.

Which causes fewer breakouts, No7 or the purest?

No7 products on this page help improve skin texture, though some users report skin irritation, while the purest offers only a single solutions moisturizer with low fit levels for acne-prone skin.

How do the founding years and corporate ownerships of No7 and the purest compare?

No7 was founded in 1935 in the United Kingdom and has been owned by Sycamore Partners since 2025, while the purest was founded in 2020 and is owned by Evly Pharma Cosmetics.

Which brand has more fragrance-free options among its listed products, No7 or the purest?

No7 has more fragrance-free options among the products on this page, with 10 out of 13 listing no fragrance, while the purest has none.

What are the primary skin types that No7's brand-focused routines are designed to fit best?

No7's brand-focused routines are designed to fit mature skin, dry skin, and sensitive skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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