🇫🇷France

No7 vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 and the purest are established skincare names offering distinct approaches to daily care. Founded in 1935 and owned by Sycamore Partners since 2025, No7 features serums, eye products, moisturizers, sunscreens, and more built around vitamin c, shea butter, and hyaluronic acid, fitting mature skin and dry skin best. Meanwhile, the purest is deeply cherished for its gentle moisturizers and thoughtfully composed formulas that suit sensitive, dry, and combination skin best, owing to their mild nature. While both provide targeted options, the British brand leans toward mature and dry complexions with ingredients like shea butter that protects skin and mitigates erythema, whereas the other brand earns praise through consistent, understated performance and reliable daily support for acne-prone skin.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular No7 and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular No7 vs the purest products

Questions and answers

No7 or the purest: which is better?

No7 offers a much wider variety of products on this page with High and Superior Lovi fit levels for dry and mature skin types, whereas the purest features only one moisturizer with mostly Average to Low fits. Reviewers of No7 often note anti-aging and deep hydration benefits, though some report skin irritation.

What is the difference between No7 and the purest?

No7 offers a broad selection of thirteen skincare products on this page featuring key ingredients like vitamin C and retinol, fitting mature and dry skin best, whereas the purest provides only one moisturizer. Reviewers often mention deep hydration and anti-aging benefits for No7, while the purest products on this page contain fragrance and have a lower fit for oily and acne-prone skin.

No7 or the purest: which moisturizer is better?

No7 offers a wider range of moisturizers with higher Lovi fit levels for mature and dry skin, such as the Protect & Perfect Intense Advanced Night Cream which achieves a Superior fit for mature skin. The products on this page for the purest include only one moisturizer, solutions, which has a High fit for sensitive skin but Average to Low fits for dry and mature skin.

Which is more affordable, No7 or the purest?

Neither No7 nor the purest can be compared for affordability on this page, as pricing information is not provided.

Which causes fewer breakouts, No7 or the purest?

No7 products on this page have mixed Lovi fit levels for acne-prone skin ranging from Average to High, whereas the sole solutions moisturizer by the purest has a Low fit level for acne-prone skin.

How does the founding year and ownership differ between No7 and the purest?

No7 was founded in 1935 in the United Kingdom and has been owned by Sycamore Partners since 2025, while the purest was founded in 2020 and is owned by Evly Pharma Cosmetics.

Which brand offers products containing fragrance, No7 or the purest?

Both No7 and the purest offer products containing fragrance, as the purest includes it in its sole product on this page and No7 features it in three of its thirteen products.

What key ingredients are found across No7 products?

No7 features Vitamin C, Shea butter, Hyaluronic acid, and Niacinamide across the products on this page. Niacinamide helps control skin aging and pigmentation.

Antioxidants, 2021The British Journal of Dermatology, 2002

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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