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The Ordinary vs the purest

The Ordinary and the purest are accessible skincare options offering distinct daily support through thoughtfully composed formulas. The Canadian brand known as The Ordinary is recognized for serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while the purest is deeply cherished for its gentle moisturizers. Both brands suit dry skin best, though the former also fits dry sensitive skin, and their products differ in their specific formulations and ingredient profiles.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The Ordinary or the purest: which is better?

The products on this page from The Ordinary generally fit dry skin, dry sensitive skin, and oily skin best, while the purest offers only one product with mixed results. Additionally, every product on The Ordinary page lists no fragrance, whereas the purest includes fragrance in its offering.

What is the difference between The Ordinary and the purest?

The Ordinary offers a much larger selection of fragrance-free products on this page that fit dry, sensitive, and oily skin best, whereas the purest features a single moisturizing solution that contains fragrance and is rated High only for sensitive skin.

The Ordinary or the purest: which moisturizer is better?

The Ordinary is a better choice for moisturizers on this page, as it offers multiple fragrance-free options with a Superior fit for dry skin, whereas the purest features only one moisturizer that contains fragrance and has a lower fit for dry skin.

Which is more affordable, The Ordinary or the purest?

The products on this page for The Ordinary are often noted by reviewers as affordable and offering great value, whereas the purest features only a single moisturizer with limited skin type suitability and no similar pricing praise.

Which causes fewer breakouts, The Ordinary or the purest?

The Ordinary is much better suited for acne-prone skin, as the products on this page help with breakouts, whereas the purest offers only one product which has a low fit for acne-prone skin.

When were The Ordinary and the purest founded?

The Ordinary was founded in 2016, while the purest was founded in 2020.

Which brand has more fragrance-free products listed on the page?

The Ordinary offers more fragrance-free products on this page, as every single product listed for the brand contains no fragrance.

Which products are listed under the cleanser category for The Ordinary?

The products on this page listed under the cleanser category for The Ordinary are the Squalane Cleanser, Glucoside Foaming Cleanser, and Glycolipid Cream Cleanser.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.