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No7 vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 and the purest are established skincare brands known for their thoughtful formulations and distinct therapeutic profiles. No7 offers serums, eye products, moisturizers, sunscreens, and more, built around vitamin c, shea butter, and hyaluronic acid, while the purest is deeply cherished for its gentle moisturizers and thoughtfully composed formulas. The former brand suits dry skin and mature skin best, with shea butter protecting skin and mitigating erythema, whereas the latter brand suits sensitive, dry, and combination skin best, owing to its mild nature. They differ primarily in their core ingredient concentrations and targeted skin concerns, offering reliable daily support for acne-prone skin alongside specialized treatments.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular No7 and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular No7 vs the purest products

Questions and answers

No7 or the purest: which is better?

No7 offers a much wider range of products on this page with High Lovi fits for dry, mature, and sensitive skin, whereas the purest features only a single moisturizer with limited skin-type fits. Reviewers often note anti-aging benefits and deep hydration from No7, while niacinamide helps control skin aging and pigmentation.

Antioxidants, 2021

What is the difference between No7 and the purest?

No7 offers a wide range of products tailored for dry, mature, and sensitive skin, whereas the purest features only a single moisturizer with limited skin type suitability. No7 products on this page frequently utilize key ingredients like hyaluronic acid and niacinamide, which helps improve hydration and skin aging signs.

The British Journal of Dermatology, 2002Antioxidants, 2021

No7 or the purest: which moisturizer is better?

When choosing between the two, No7 offers a wider selection of moisturizers with higher Lovi fit levels across multiple skin types compared to the purest. The products on this page for No7 include specialized options for mature and dry skin, while the purest features only a single moisturizer with limited skin-type compatibility.

Which is more affordable, No7 or the purest?

The provided page facts and studies do not contain information regarding the pricing or affordability of No7 or the purest.

Which causes fewer breakouts, No7 or the purest?

Both brands offer products for acne-prone skin, but No7 features multiple serums with a High Lovi fit level for this skin type, whereas the purest solutions moisturizer has a Low Lovi fit for acne-prone skin. No7 is unlikely to cause breakouts for most users, though some reviewers note skin irritation and adverse reactions.

Between No7 and the purest, which brand offers products with fragrance?

Both No7 and the purest offer products with fragrance, as three of No7's products on this page and the sole solutions product from the purest list fragrance.

How do the founding years and corporate ownership of No7 and the purest compare?

No7 was founded in 1935 in the United Kingdom and is owned by Sycamore Partners, whereas the purest was founded in 2020 and is owned by Evly Pharma Cosmetics.

Which brand provides a wider variety of skin types best suited for its routines?

No7 provides a wider variety of skin types best suited for its routines, specifically fitting dry skin, mature skin, and sensitive skin. In comparison, the purest does not list any skin types best suited for its brand-focused routines on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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