Anua vs Avène
Anua and Avène are skincare brands that serve those seeking a calm and balanced complexion through tailored formulations. The Korean line, founded in 2019, features moisturizers, toners, serums, and cleansers built around hyaluronic acid, heartleaf, and niacinamide to suit oily acne-prone skin, dry skin, and mature skin. Meanwhile, the French brand, established in 1990, is universally loved for its rich moisturizers, reliable sunscreens, targeted serums, gentle cleansers, and hydrating glycerin, which together serve oily acne-prone skin and acne-prone skin best. While both cater to similar skin types, they differ in their origin and signature ingredients, as the former relies on soothing botanicals and active vitamins for issues like dark spots, and the latter utilizes science-backed formulations for barrier restoration.
Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..
prnewswire.comkedglobal.comtracxn.comv.daum.net
Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.
pierre-fabre.comavene.co.ukaveneusa.com
This page compares some of the most popular Anua and Avène products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Anua vs Avène products
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Heartleaf Pore Control Cleansing Oil
$17.00
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Heartleaf 77% Soothing Toner
$19.69
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Niacinamide 10% + TXA 4% Serum
$21.85
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PDRN Hyaluronic Acid Capsule 100 Serum
$27.37
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Heartleaf Quercetin Pore Deep Cleansing Foam
$13.00
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Rice 70 Glow Milky Toner
$21.00
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PEACH 70% NIACINAMIDE SERUM
$20.00
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Heartleaf 77% Clear Pad
$21.88
People Say
Hydrating & Moisturizing Formulas Mostly MentionedOften Mentioned
- “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
- “leaves skin plump — Anua Rice 70 Glow Milky Toner”
- “leaves skin glowing — Anua Heartleaf 77% Clear Pad”
- “Restores moisture barrier — Avène Cold Cream”
Gentle & Non-Irritating Sometimes NotedMostly Mentioned
- “leaves face clean but not dry — Avène Cleanance”
- “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
- “no irritation at all — Avène Hydrance+”
- “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
Lightweight & Fast-Absorbing Texture Often MentionedSometimes Noted
- “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
- “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
- “Absorbs quickly without stickiness — Anua Heartleaf 77% Soothing Toner”
- “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
Soothes Redness & Inflammation Often MentionedOften Mentioned
- “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
- “calmed my red spots — Anua Heartleaf 77% Clear Pad”
- “Calmed my angry red skin overnight — Avène Cicalfate+ Restorative Protective Cream”
- “Nothing has ever worked to soothe or heal my skin like these before. — Avène Tolerance Control Soothing Skin Recovery Balm”
Improves Skin Texture & Smoothness Often MentionedSometimes Noted
- “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
- “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
- “pores visibly tightened — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
- “I've noticed a definite improvement in the fine lines around my eyes — Avène RetrinAL EYES”
Brightens Skin & Fades Dark Spots Often MentionedRarely Noted
- “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
- “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
- “Gives my skin a beautiful, healthy glow. — Anua Niacinamide 10% + TXA 4% Serum”
- “immediate radiance boost — Avène Vitamin Activ Cg Radiance Concentrated Serum”
Causes Breakouts & Clogging Often MentionedSometimes Noted
- “Woke up with tiny whiteheads all over — Avène Cicalfate+ Restorative Protective Cream”
- “Caused small bumps/texture — Avène Soothing Radiance Mask”
- “Broke me out initially — Avène Cleanance Cleansing Gel”
- “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
Sticky, Tacky or Oily Finish Sometimes NotedSometimes Noted
- “Leaves a greasy film — Avène Cold Cream”
- “sticky kinda feeling — Avène Hyaluron Activ B3 Concentrated Plumping Serum”
- “too shiny — Avène Hydrance+”
- “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
Fragrance & Scent Issues Rarely NotedSometimes Noted
- “Smell is too strong — Anua Heartleaf Pore Control Cleansing Oil”
- “overpowering herbal smell — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
- “Scent is too strong — Anua PEACH 70% NIACINAMIDE SERUM”
- “The fragrance is very present. — Avène Milk Cleanser”
Anua vs Avène routines for dry skin
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Cleanser
Hyaluronic Acid Hydrating Gentle Foaming Cleanser
Morning · Evening · Once a week
$15.00
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Hydrating Toner
Rice 70 Glow Milky Toner
Morning
$21.00
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Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
$25.00
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SPF
Heartleaf Silky Moisture Sun Cream
Morning
$26.00
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Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
$17.00
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
$21.85
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Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
$22.00
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
$23.00
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Hydrating Toner
Pyunkang Yul Calming Deep Moisture Toner
Morning
$16.99
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Moisturizer
Tolerance Control Soothing Skin Recovery Balm
Morning · Evening · Once a week
$40.00
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SPF
Ultra Fluid
Morning
$36.00
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
$21.70
-
Serum or Treatment
Vitamin Activ Cg Radiance Concentrated Serum
Evening · Once a week
$48.00
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Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
$22.00
Buy Anua routine · $147.85 · 85% fit
Buy Avène routine · $207.69 · 76% fitSee multi-brand routine · 99% fit
Anua vs Avène routines for oily skin
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
$23.00
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
$15.60
-
Moisturizer
Cicalfate+ Restorative Protective Cream
Morning · Evening · Once a week
$40.00
-
SPF
Cleanance
Morning
$24.00
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Pixi Glow Tonic
Evening
$28.42
-
Serum or Treatment
Vitamin Activ Cg Radiance Concentrated Serum
Evening · Once a week
$48.00
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
Revision Skincare Black Mask
Once a week
$79.00
-
Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
$13.00
-
Hydrating Toner
Rice Enzyme Brightening Cleansing Powder
Morning · Once a week
$15.90
-
Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
$25.00
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
$26.00
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
$17.00
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
$18.00
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
$21.85
-
Cleansing Mask
Revision Skincare Black Mask
Once a week
$79.00
Buy Avène routine · $377.02 · 85% fit
Buy Anua routine · $215.75 · 83% fitSee multi-brand routine · 98% fit
Anua vs Avène routines for combination skin
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
$23.00
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
$25.60
-
Moisturizer
Hyaluron Activ B3 Concentrated Plumping Serum
Morning · Evening · Once a week
$42.00
-
SPF
Cleanance
Morning
$24.00
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
$18.90
-
Serum or Treatment
Vitamin Activ Cg Radiance Concentrated Serum
Evening · Once a week
$48.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
$58.00
-
Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
$13.00
-
Hydrating Toner
Rice 70 Glow Milky Toner
Morning · Once a week
$21.00
-
Moisturizer
Rice Enzyme Brightening Cleansing Powder
Morning · Evening · Once a week
$15.90
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
$26.00
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
$17.00
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
$18.00
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
$21.85
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
$58.00
Buy Avène routine · $358.50 · 88% fit
Buy Anua routine · $190.75 · 83% fitSee multi-brand routine · 97% fit
Questions and answers
Anua or Avène: which is better?
Both Anua and Avène are strong choices, as they share equal routine fit levels across most skin types on this page. Anua excels in hydrating, brightening, and lightweight formulas with fragrance-free options, while Avène is recognized for soothing irritation and gentle deep-cleaning cleansers.
What is the difference between Anua and Avène?
Anua products on this page are fragrance-free and excel in hydration, brightening, and lightweight texture, while Avène formulas often include fragrance and are known for soothing gentle care. For dry sensitive skin, Lovi rates Anua as High and Avène as Average.
Anua or Avène for dry skin?
Both Anua and Avène offer a High routine fit for dry skin based on the products on this page. Anua features hydrating ingredients like hyaluronic acid and glycerin across its fragrance-free range, while Avène includes thermal water and rich moisturizers to soothe dry skin.
Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022
Anua or Avène: which cleanser is better?
When comparing cleansers, Anua stands out on this page as the better option because every product on its page lists no fragrance, whereas Avène includes fragrance in several of its cleansers. Reviewers also frequently note that Avène cleansers can have a strong fragrance, making Anua a gentler choice for scent-sensitive users.
Which is more affordable, Anua or Avène?
The products on this page do not list pricing information, so a comparison of affordability between Anua and Avène cannot be made from these details alone.
Between Anua and Avène, which brand is better suited for dry sensitive skin?
Anua is better suited for dry sensitive skin because the products on this page have a High routine fit for this skin type, whereas Avène has an Average routine fit.
How do Anua and Avène compare when it comes to fragrance in their products?
Anua has no fragrance listed in any of the products on this page, whereas nearly half of the products on the Avène page contain fragrance. Because of this, Anua is noted for fragrance and scent issues by reviewers.
Which brand performs better for oily acne-prone skin according to the routine fit levels?
For oily acne-prone skin, Avène achieves a Superior Lovi routine fit while Anua reaches a High fit.
Anua or Avène for oily skin?
Both Anua and Avène feature products with a High routine fit for oily skin on the products on this page. Reviewers note that Avène provides effective oil control and gentle deep-cleaning cleansers.
Anua or Avène: which sunscreen is better?
Anua and Avène both offer good options, though Anua stands out for having every product on this page free of added fragrance, whereas several Avène sunscreens contain fragrance. For oily skin, Avène Cleanance is rated Superior on the page, while Anua Heartleaf Silky Moisture Sun Cream is rated High.
Anua or Avène for sensitive skin?
Both Anua and Avène are a High Lovi fit for sensitive skin, but Anua stands out for providing fragrance-free formulas across the products on this page while Avène includes fragrance in several of its items. Reviewers note that Avène is especially effective at soothing irritation and providing gentle, non-stripping sunscreens.
Anua or Avène for acne-prone skin?
Both Anua and Avène are a High fit for acne-prone skin on the products on this page. Reviewers note that Anua helps with brightening and skin texture, while Avène helps soothe irritation and provides gentle deep cleaning.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
An oil-soluble extract of Rubus idaeus cells enhances hydration and water homeostasis in skin cells
Comparative benefit of two thermal spring waters after photodynamic therapy procedure
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Emulgels powered by coco-glucoside: A stable and effective synbiotics delivery system for skin care
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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