A+ vs No7
A+ and No7 are skincare brands from India and Britain, founded in 1990 and 1935. The former is widely beloved for gentle moisturizers with thoughtfully calibrated formulas that suit sensitive skin best and reliably support daily moisture balance, featuring the 345 Relief Cream for acne-prone skin. The latter covers serums, eye products, moisturizers, and sunscreens built around vitamin C, shea butter, and hyaluronic acid to fit mature skin and dry skin best, including the Future Renew Damage Reversal Eye Serum, Pure Retinol Eye Cream, and Protect & Perfect Intense Advanced Night Cream. Both brands differ in their origins, standout offerings, and key ingredients like shea butter, which protects and mitigates erythema.
A+ is an Indian skincare brand founded in 1990.
No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.
cosmeticsbusiness.comen.wikipedia.org
This page compares some of the most popular A+ and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular A+ vs No7 products
Questions and answers
A+ or No7: which is better?
No7 offers a much wider range of products with higher Lovi fit levels for mature and dry skin, whereas the single A+ product on this page achieves only Average fits across skin types. No7 includes key ingredients like niacinamide and retinol, which help control skin aging and pigmentation.
The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002
What is the difference between A+ and No7?
No7 offers a much wider selection of products on this page with higher Lovi fit levels for mature and dry skin, whereas A+ features only a single moisturizer with average fits across skin types. No7 includes key ingredients like vitamin C and retinol which help reduce skin aging and pigmentation, while every product from A+ lists no fragrance. Topical retinol and niacinamide help stimulate collagen accumulation and reduce pigmentation.
The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002
A+ or No7: which moisturizer is better?
No7 offers several moisturizers with Superior or High Lovi fit levels for specific skin types, such as Protect & Perfect Intense Advanced Night Cream for mature skin, whereas the A+ 345 Relief Cream on this page has an Average Lovi fit level across all listed skin types. Hyaluronic acid helps improve skin hydration.
Which is more affordable, A+ or No7?
Neither brand is more affordable on this page because pricing details are not available for either A+ or No7.
Which causes fewer breakouts, A+ or No7?
A+ offers products on this page that have an Average Lovi fit level for acne-prone skin, whereas No7 includes items with High and Superior fits for this skin type. No7 contains key ingredients like niacinamide, which may help control skin aging and pigmentation, though individual results vary.
Which brand offers products with no fragrance, A+ or No7?
A+ offers no fragrance across the products on this page, whereas No7 includes fragrance in some of its items.
What key ingredients are found across No7 products?
No7 products feature key ingredients such as Vitamin C, shea butter, hyaluronic acid, and niacinamide, which helps manage pigmentation and skin aging. Niacinamide plays a role in reducing cutaneous pigmentation and suppressing melanosome transfer, while hyaluronic acid helps improve skin quality and signs of aging.
Which skin types does No7 fit best according to its brand-focused routines?
No7 fits mature skin, dry skin, and sensitive skin best according to its brand-focused routines.
Research behind their key ingredients
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
The evaluation of aluminum oxide crystal microdermabrasion for photodamage
Clinical and histologic changes determine optimal treatment regimens for microdermabrasion
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
