A+ vs No7
A+ and No7 are skincare brands from India and Britain, founded in 1990 and 1935. The former is widely beloved for gentle moisturizers with thoughtfully calibrated formulas that suit sensitive skin best and reliably support daily moisture balance, featuring the 345 Relief Cream for acne-prone skin. The latter covers serums, eye products, moisturizers, and sunscreens built around vitamin C, shea butter, and hyaluronic acid to fit mature skin and dry skin best, including the Future Renew Damage Reversal Eye Serum, Pure Retinol Eye Cream, and Protect & Perfect Intense Advanced Night Cream. Both brands differ in their origins, standout offerings, and key ingredients like shea butter, which protects and mitigates erythema.
A+ is an Indian skincare brand founded in 1990.
No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.
cosmeticsbusiness.comen.wikipedia.org
This page compares some of the most popular A+ and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular A+ vs No7 products
Questions and answers
A+ or No7: which is better?
No7 is better than A+ for mature and dry skin, achieving a Superior Lovi fit level for products like Protect & Perfect Intense Advanced Night Cream. Niacinamide in No7 products helps reduce cutaneous pigmentation, and retinol stimulates collagen accumulation in aged skin.
The British Journal of Dermatology, 2002The Journal of Investigative Dermatology, 2000
What is the difference between A+ and No7?
No7 offers a much larger variety of products on this page with higher Lovi fit levels for mature and dry skin, whereas A+ has only a single moisturizer with average fit across skin types. Additionally, the products on this page from No7 include key ingredients like Vitamin C, Niacinamide, and Hyaluronic acid, which help reduce skin aging and pigmentation, backed by clinical studies.
A+ or No7: which moisturizer is better?
No7 offers multiple moisturizers with superior or high Lovi fit levels for specific skin types, such as Protect & Perfect Intense Advanced Night Cream for mature skin, whereas the A+ 345 Relief Cream on this page has an average Lovi fit level across all skin types.
Which is more affordable, A+ or No7?
The provided page facts and studies do not contain pricing information, so a comparison of affordability between A+ and No7 cannot be made.
Which brand has been around longer, A+ or No7?
No7 has been around longer than A+, having been founded in the United Kingdom in 1935 compared to A+'s founding in 1990 in India.
Do either of the brands offer fragrance-free products?
Both brands offer fragrance-free products, as every product on the A+ page lists no fragrance, and 10 of the 13 products on the No7 page are also fragrance-free.
What are some key ingredients found across No7 products?
No7 products feature key ingredients such as Vitamin C, shea butter, hyaluronic acid, and niacinamide. Niacinamide helps reduce skin pigmentation, while hyaluronic acid helps improve skin quality and signs of aging.
Research behind their key ingredients
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
The evaluation of aluminum oxide crystal microdermabrasion for photodamage
Clinical and histologic changes determine optimal treatment regimens for microdermabrasion
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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