A+ vs No7
A+ and No7 are skincare brands founded in India in 1990 and Britain in 1935, respectively. The Indian brand is widely beloved for its gentle moisturizers and thoughtfully calibrated formulas that suit sensitive skin best, while the British brand offers serums, eye products, moisturizers, sunscreens, and more built around vitamin c, shea butter, and hyaluronic acid to fit dry and mature skin best. Both collections differ primarily in their core compositions and target needs, as A+ reliably supports daily moisture balance with mild ingredients, whereas No7 utilizes shea butter to protect skin and mitigate erythema.
A+ is an Indian skincare brand founded in 1990.
No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.
cosmeticsbusiness.comen.wikipedia.org
This page compares some of the most popular A+ and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular A+ vs No7 products
Questions and answers
A+ or No7: which is better?
No7 is better than A+ for mature and dry skin, achieving Superior Lovi fit levels for products like the Restore & Renew Multi Action Eye Cream and Protect & Perfect Intense Advanced Night Cream. No7 features a wide range of serums and creams with key ingredients like Niacinamide and Retinol, which help reduce skin aging and pigmentation.
What is the difference between A+ and No7?
No7 offers a much larger variety of products on this page with High and Superior Lovi fit levels for dry, mature, and sensitive skin compared to A+, which only reaches Average fits. Furthermore, No7 features targeted anti-aging ingredients like retinol and vitamin C across its serums and creams.
The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007
A+ or No7: which moisturizer is better?
No7 offers moisturizers with Superior Lovi fit levels for mature skin, such as Protect & Perfect Intense Advanced Night Cream, whereas A+ provides Average fit levels across skin types for its 345 Relief Cream.
Which is more affordable, A+ or No7?
This page does not provide pricing information to compare the affordability of A+ and No7.
Which causes fewer breakouts, A+ or No7?
No7 products on this page have a fit level for acne-prone skin ranging from Average to High, while the A+ moisturizer has an Average fit level for acne-prone skin. Retinol in No7 helps target skin concerns, and niacinamide helps regulate oil and reduce blemishes.
Which of the two brands offers products containing fragrance, and which lists no fragrance across all its products on the page?
No7 offers products containing fragrance, whereas every product on the A+ page lists no fragrance in its ingredients.
How do the founding years and countries of origin compare between A+ and No7?
A+ was founded in 1990 in India, while No7 was founded in 1935 in the United Kingdom.
What specific skin types does No7 fit best according to its brand-focused routines?
No7 fits dry skin, mature skin, and sensitive skin best according to its brand-focused routines.
Research behind their key ingredients
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
The evaluation of aluminum oxide crystal microdermabrasion for photodamage
Clinical and histologic changes determine optimal treatment regimens for microdermabrasion
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
