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A+ vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

A+ and No7 are skincare brands from India and Britain, founded in 1990 and 1935. The former is widely beloved for gentle moisturizers with thoughtfully calibrated formulas that suit sensitive skin best and reliably support daily moisture balance, featuring the 345 Relief Cream for acne-prone skin. The latter covers serums, eye products, moisturizers, and sunscreens built around vitamin C, shea butter, and hyaluronic acid to fit mature skin and dry skin best, including the Future Renew Damage Reversal Eye Serum, Pure Retinol Eye Cream, and Protect & Perfect Intense Advanced Night Cream. Both brands differ in their origins, standout offerings, and key ingredients like shea butter, which protects and mitigates erythema.

A+ is an Indian skincare brand founded in 1990.

pitchbook.com

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular A+ and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular A+ vs No7 products

Questions and answers

A+ or No7: which is better?

No7 reaches Superior Lovi fit levels for mature skin and dry skin, whereas A+ products on this page achieve only Average fit levels across all skin types.

What is the difference between A+ and No7?

No7 offers a much wider range of products on this page with higher Lovi fit levels across skin types, whereas A+ has only one moisturizer with average fits. No7 products feature key ingredients like vitamin C, shea butter, hyaluronic acid, and niacinamide that help improve skin quality.

The British Journal of Dermatology, 2002Antioxidants, 2021

A+ or No7: which moisturizer is better?

No7 offers a wider range of moisturizers with higher Lovi fit levels, such as Protect & Perfect Intense Advanced Night Cream achieving a Superior fit for mature skin, whereas the A+ 345 Relief Cream achieves only an Average fit across all skin types.

Which is more affordable, A+ or No7?

This page does not provide pricing or affordability information for either A+ or No7.

Which causes fewer breakouts, A+ or No7?

No7 offers products on this page with High fits for acne-prone skin, such as Restore & Renew Serum and Future Renew Damage Reversal Eye Serum, whereas A+ only has Average fits across its range. Ingredients like niacinamide found in No7 may help regulate oil and control breakouts.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which brand has been around longer, A+ or No7?

No7 has been around longer, having been founded in the United Kingdom in 1935, whereas A+ was founded in India in 1990.

Do all products from A+ and No7 come without fragrance?

Every product from A+ on this page lists no fragrance in its ingredients, while No7 has some products on this page with fragrance and others without.

Which skincare brand offers more product options on this page, A+ or No7?

No7 offers significantly more product options on this page than A+, featuring thirteen products compared to just one from A+.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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