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A+ vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

A+ and No7 are skincare brands from India and Britain, founded in 1990 and 1935. The former is widely beloved for gentle moisturizers with thoughtfully calibrated formulas that suit sensitive skin best and reliably support daily moisture balance, featuring the 345 Relief Cream for acne-prone skin. The latter covers serums, eye products, moisturizers, and sunscreens built around vitamin C, shea butter, and hyaluronic acid to fit mature skin and dry skin best, including the Future Renew Damage Reversal Eye Serum, Pure Retinol Eye Cream, and Protect & Perfect Intense Advanced Night Cream. Both brands differ in their origins, standout offerings, and key ingredients like shea butter, which protects and mitigates erythema.

A+ is an Indian skincare brand founded in 1990.

pitchbook.com

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular A+ and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular A+ vs No7 products

Questions and answers

A+ or No7: which is better?

No7 offers a much wider range of products that achieve High and Superior Lovi fit levels for mature and dry skin types, whereas A+ only reaches Average fit levels across the board. Furthermore, No7 features key anti-aging ingredients like retinol and vitamin C that help stimulate collagen and improve skin appearance.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

What is the difference between A+ and No7?

No7 offers a much wider variety of products on this page with Superior and High fit levels for mature and dry skin, whereas A+ features only 345 Relief Cream with an Average fit across all skin types.

A+ or No7: which moisturizer is better?

No7 offers better moisturizers for mature and dry skin, such as Protect & Perfect Intense Advanced Night Cream which has a Superior Lovi fit level for mature skin, whereas the A+ 345 Relief Cream on this page has only an Average fit across all skin types.

Which is more affordable, A+ or No7?

This page does not provide pricing information to compare the affordability of A+ and No7.

Which of the two brands offers products with no fragrance?

Every product by A+ on this page lists no fragrance in its ingredients, whereas No7 includes fragrance in 3 of its 13 products on this page.

What are the key ingredients used across No7 products?

No7 uses key ingredients such as vitamin C, shea butter, hyaluronic acid, and niacinamide across its products. Niacinamide may help control skin aging and pigmentation.

Antioxidants, 2021The British Journal of Dermatology, 2002

How do the founding years and countries of origin compare between A+ and No7?

A+ was founded in 1990 in India, while No7 was founded in 1935 in the United Kingdom.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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