A+ vs No7
A+ and No7 are skincare brands from India and Britain, founded in 1990 and 1935. The former is widely beloved for gentle moisturizers with thoughtfully calibrated formulas that suit sensitive skin best and reliably support daily moisture balance, featuring the 345 Relief Cream for acne-prone skin. The latter covers serums, eye products, moisturizers, and sunscreens built around vitamin C, shea butter, and hyaluronic acid to fit mature skin and dry skin best, including the Future Renew Damage Reversal Eye Serum, Pure Retinol Eye Cream, and Protect & Perfect Intense Advanced Night Cream. Both brands differ in their origins, standout offerings, and key ingredients like shea butter, which protects and mitigates erythema.
A+ is an Indian skincare brand founded in 1990.
No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.
cosmeticsbusiness.comen.wikipedia.org
This page compares some of the most popular A+ and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular A+ vs No7 products
Questions and answers
A+ or No7: which is better?
No7 is better on this page for mature, dry, and sensitive skin, offering Superior and High fit levels across multiple targeted serums, creams, and eye products. A+ offers only Average or Low fit levels for its single moisturizer on this page. No7 features key ingredients like retinol, vitamin C, hyaluronic acid, and niacinamide that help stimulate collagen accumulation and reduce cutaneous pigmentation.
The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002
What is the difference between A+ and No7?
No7 offers a much wider range of products on this page with higher Lovi fit levels across skin types, whereas the single A+ product achieves only Average or Low fit levels. No7 also features key ingredients like retinol, vitamin C, hyaluronic acid, and niacinamide, which help reduce signs of aging and pigmentation.
The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002
A+ or No7: which moisturizer is better?
No7 offers superior Lovi fit for mature and dry skin in its moisturizers such as Protect & Perfect Intense Advanced Night Cream, whereas A+ products on this page show only average fit across skin types. No7 moisturizers feature key ingredients like niacinamide and retinol, which help control skin aging and pigmentation.
Which is more affordable, A+ or No7?
This page does not provide pricing information to compare the affordability of A+ and No7.
How do the founding years and countries of origin compare between A+ and No7?
A+ was founded in 1990 in India, whereas No7 started earlier in 1935 in the United Kingdom.
Which brand offers products with no fragrance, A+ or No7?
Both brands offer products with no fragrance, as every product from A+ lists no fragrance and 10 of the 13 products on this page from No7 do so as well.
What are some of the key ingredients used across No7 products?
No7 products on this page feature key ingredients like vitamin C, shea butter, hyaluronic acid, and niacinamide. Topical hyaluronic acid helps improve skin quality and signs of skin aging.
Research behind their key ingredients
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
The evaluation of aluminum oxide crystal microdermabrasion for photodamage
Clinical and histologic changes determine optimal treatment regimens for microdermabrasion
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
