🇬🇧United Kingdom

A+ vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

A+ and No7 are skincare brands from India and Britain, founded in 1990 and 1935. The former is widely beloved for gentle moisturizers with thoughtfully calibrated formulas that suit sensitive skin best and reliably support daily moisture balance, featuring the 345 Relief Cream for acne-prone skin. The latter covers serums, eye products, moisturizers, and sunscreens built around vitamin C, shea butter, and hyaluronic acid to fit mature skin and dry skin best, including the Future Renew Damage Reversal Eye Serum, Pure Retinol Eye Cream, and Protect & Perfect Intense Advanced Night Cream. Both brands differ in their origins, standout offerings, and key ingredients like shea butter, which protects and mitigates erythema.

A+ is an Indian skincare brand founded in 1990.

pitchbook.com

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular A+ and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular A+ vs No7 products

Questions and answers

A+ or No7: which is better?

No7 offers higher Lovi fit levels across a wider range of skin types than A+, with several products reaching Superior and High fit ratings for mature and dry skin. No7 key ingredients like niacinamide and retinol help control skin aging and pigmentation, while every product on this page from A+ lists no fragrance.

Antioxidants, 2021The Journal of Investigative Dermatology, 2000

What is the difference between A+ and No7?

No7 offers a much wider range of products on this page with High and Superior Lovi fit levels for specific needs like mature and dry skin, whereas A+ features only one moisturizer with an Average fit across all skin types.

A+ or No7: which moisturizer is better?

No7 offers better moisturizer options for mature and dry skin, as its Protect & Perfect Intense Advanced Night Cream achieves a Superior fit level for mature skin, whereas A+'s 345 Relief Cream only reaches an Average fit across all skin types.

Which is more affordable, A+ or No7?

The provided page facts and studies do not contain pricing or affordability information for either A+ or No7.

Which causes fewer breakouts, A+ or No7?

No7 has products on this page with High fit levels for acne-prone skin, such as Restore & Renew Serum, while A+ only reaches Average fit levels for those skin types.

Which brand has products that are entirely free of fragrance according to the page?

A+ has products that are entirely free of fragrance on this page, whereas No7 includes fragrance in some of its items.

What are the specific skin types that No7 fits best according to its brand-focused routines?

According to its brand-focused routines, No7 fits mature skin, dry skin, and skin with dark spots best.

Which key ingredients are featured across the No7 products listed on the page?

No7 features vitamin C, shea butter, hyaluronic acid, and niacinamide as key ingredients across its products on this page.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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