A+ vs No7
A+ and No7 are skincare brands founded in India in 1990 and Britain in 1935, respectively. The Indian brand is widely beloved for its gentle moisturizers and thoughtfully calibrated formulas that suit sensitive skin best, while the British brand offers serums, eye products, moisturizers, sunscreens, and more built around vitamin c, shea butter, and hyaluronic acid to fit dry and mature skin best. Both collections differ primarily in their core compositions and target needs, as A+ reliably supports daily moisture balance with mild ingredients, whereas No7 utilizes shea butter to protect skin and mitigate erythema.
A+ is an Indian skincare brand founded in 1990.
No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.
cosmeticsbusiness.comen.wikipedia.org
This page compares some of the most popular A+ and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular A+ vs No7 products
Questions and answers
A+ or No7: which is better?
No7 is better for mature and dry skin types, where Lovi fit is rated High or Superior across multiple products on this page. No7 products feature key ingredients like retinol and niacinamide that help support anti-aging and reduce pigmentation. Meanwhile, A+ offers only one product on this page with an Average Lovi fit across all skin types.
The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002
What is the difference between A+ and No7?
No7 offers a much wider range of products that achieve a Superior or High Lovi fit for mature and dry skin, whereas the sole A+ product on this page achieves only Average fits across skin types. No7 features key ingredients like niacinamide and retinol, which help reduce skin aging and pigmentation.
Antioxidants, 2021The Journal of Investigative Dermatology, 2000
A+ or No7: which moisturizer is better?
No7 offers moisturizers that reach Superior and High Lovi fit levels for dry, mature, and sensitive skin types, whereas the A+ 345 Relief Cream achieves only an Average fit across all skin types on this page. No7 moisturizers like Protect & Perfect Intense Advanced Night Cream help provide deep hydration and anti-aging benefits using ingredients such as niacinamide and hyaluronic acid.
Which is more affordable, A+ or No7?
This page does not provide pricing information to compare the affordability of A+ and No7.
Which causes fewer breakouts, A+ or No7?
How do the founding years and countries of origin compare between A+ and No7?
A+ was founded in 1990 in India, whereas No7 has a longer history, having been founded in 1935 in the United Kingdom.
Which brand offers products containing fragrance, and which brand is entirely fragrance-free on this page?
No7 offers products containing fragrance on this page, whereas every A+ product on this page lists no fragrance.
What specific skin types does No7 fit best according to its brand-focused routines?
No7 fits dry skin, mature skin, and dry sensitive skin best according to its brand-focused routines.
Research behind their key ingredients
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
The evaluation of aluminum oxide crystal microdermabrasion for photodamage
Clinical and histologic changes determine optimal treatment regimens for microdermabrasion
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
