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A+ vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

A+ and No7 are skincare brands founded in India in 1990 and Britain in 1935, respectively. The former is widely beloved for its gentle moisturizers and thoughtfully calibrated formulas, while the latter offers serums, eye products, moisturizers, sunscreens, and more, built around vitamin C, shea butter, and hyaluronic acid. Both suit sensitive skin, with the first brand favoring sensitive skin best and the British brand suiting dry and dry sensitive skin best. They differ primarily in their core compositions and standout solutions, such as the Indian brand's 345 Relief Cream for acne-prone skin and the latter's targeted eye and night creams.

A+ is an Indian skincare brand founded in 1990.

pitchbook.com

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular A+ and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular A+ vs No7 products

Questions and answers

A+ or No7: which is better?

No7 offers a much wider range of targeted treatments that achieve High or Superior Lovi fit levels for mature and dry skin types, whereas A+ products on this page achieve only Average or Low fit across the board. Furthermore, No7 features active key ingredients like retinol, niacinamide, and vitamin C that help improve skin texture and firmness.

The Journal of Investigative Dermatology, 2000Antioxidants, 2021

What is the difference between A+ and No7?

No7 offers a much wider range of products on this page with High to Superior Lovi fit levels for mature and dry skin, whereas A+ has only a single moisturizer with Average fit levels across all skin types. No7 also includes key ingredients like retinol and vitamin C, which help stimulate collagen accumulation and reduce pigmentation.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

A+ or No7: which moisturizer is better?

No7 offers moisturizers with superior and high Lovi fit levels for mature and dry skin, such as Protect & Perfect Intense Advanced Night Cream, whereas the A+ 345 Relief Cream has an average fit across all skin types.

Which is more affordable, A+ or No7?

This page does not provide pricing information to compare the affordability of A+ and No7.

Which causes fewer breakouts, A+ or No7?

No7 offers products on this page with High fits for acne-prone skin, such as Restore & Renew Serum, while A+ products on this page have Average fits for acne-prone skin.

Which brand was founded earlier, A+ or No7?

No7 was founded earlier in 1935, while A+ was founded later in 1990.

Do any A+ products contain fragrance compared to No7?

Every A+ product on this page lists no fragrance in its ingredients, whereas 3 of the 13 No7 products on this page list fragrance.

What key ingredients are found across No7 products?

No7 features Vitamin C, Shea butter, Hyaluronic acid, and Niacinamide across its products. Topical application of niacinamide may help reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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